All blog articles

Learn what to include in your photography style guide to create consistent, on-brand visuals across your B2C marketing channels.

Discover how cross-channel marketing and the rise of SMS shaped BFCM 2025. Learn why email + text orchestration drove record engagement, efficiency, and revenue.

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

As AI floods feeds with generic content, brands that lead with authenticity will stand out. Learn how to use AI to amplify your human voice—not replace it.

Learn how Perplexity and PayPal are fueling agentic commerce and how Klaviyo helps brands turn AI-driven discovery into lasting customer loyalty.

Google’s new “Buy for Me” feature marks a shift toward AI-powered, agentic shopping—where Google handles product discovery, comparison, and checkout. Learn what this means for B2C marketers and how to prepare for the next wave of ecommerce.

Marketers are right to be cautious right now. The Texas settlement has sparked more questions than clarity—but that’s exactly why taking a compliance-first approach still matters.

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.