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All blog articles

Agentic Shopping Has Arrived: How to Segment

Agentic shopping is here—real customers are now arriving from ChatGPT and other LLMs. Learn how Klaviyo and Shopify data let you identify, segment, and personalize for AI-driven shoppers to turn discovery into lasting customer relationships.

What Google’s RCS Roadshow revealed about the future of mobile marketing

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

The BFCM browsing boom

Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalisation, AI, and pre-holiday shopping trends.

6 Christmas email marketing ideas

Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

How CRM + lifecycle marketing drive B2C growth

Discover how lifecycle marketing transforms your CRM into a growth engine, driving retention, automation, and personalized B2C customer experiences.

Best MCP Server Examples for BFCM

Learn how to use MCP servers to automate, optimize, and personalize your BFCM campaigns. See real-world examples of brands using server-side data to boost performance and drive more sales with Klaviyo.

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Oct 30, 2025
EcomHack.AI 2025: Announcing winners and highlights

EcomHack.AI 2025 showcased cutting-edge AI innovations transforming ecommerce. Explore the winners, insights, and Klaviyo’s vision for the future.

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Oct 29, 2025
The 4 week BFCM Whatsapp blueprint

Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.

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Oct 29, 2025
8 WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.