All blog articles

Tired of guessing your performance? See how real brands use Klaviyo’s benchmark feature to sharpen strategy, refine KPIs, and cut through the noise.

Want to start a successful email marketing campaign? Discover 10 key components and ideas to help you launch a campaign that drives results.

The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.

Learn how to create a newsletter that converts with this 10-step plan that delivers value to your readers.

Use this quick customer lifetime value formula to understand your business health and customer experience.

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

Discover 4 data-backed retention marketing strategies for restaurants in 2025. Boost loyalty, increase spend, and thrive through economic uncertainty.

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.