Mobile is where decisions happen fast. Video helps you win the moment.

Mobile is where decisions happen fast. A glance at a lock screen. A quick swipe. A split-second choice to tap or ignore.

In that moment, text and static images do important work—but sometimes you want to do more than explain. When you’re launching something new, building excitement, or trying to spark emotion, showing the story can help it land faster and feel more real.

That’s where video wins.

Introducing video for mobile channels

Klaviyo now lets you send high‑quality video across WhatsApp and Mobile Push—natively, and without the technical headaches that have historically made video hard to use in mobile messaging. In February, you’ll be able to send video across MMS and RCS, too. 

With video for mobile channels, brands can upload, store, and send short videos directly through Klaviyo. Add a video with a single click, and Klaviyo takes care of hosting, optimization, compatibility, and tracking.

The result is richer mobile messages that feel more human and inspire action.

Why video has been missing from mobile messaging

Historically, using video in mobile channels hasn’t been practical. Teams have had to navigate:

• Strict file size limits and carrier restrictions
• Inconsistent rendering across devices and channels
• External hosting tools and fragile links
• Limited visibility into performance and impact

So even though video works, it’s often left out of the channels where customers are most engaged.

How video for mobile channels works

We removed that friction so marketers can focus on the story they want to tell. Here’s how it works:

1. Upload MP4 or MPEG videos to Klaviyo’s media and brand library.
2. Add the video to a WhatsApp, RCS, MMS, or Push message in any campaign or flow.
3. Klaviyo automatically optimizes the video and ensures it renders correctly for each channel and device.
4. Recipients see a playable video thumbnail and can watch instantly.
5. Views, clicks, and conversions are tracked directly in Klaviyo analytics.

No extra tools. No custom workflows. No guesswork.

What you can do with video on mobile

Once video is easy to use, the possibilities open up.

• Bring product launches to life: Show movement, texture, and detail that static images can’t capture—whether you’re launching a new product, highlighting a feature, or teasing an upcoming drop.
• Educate without friction: Short tutorials or setup videos help customers understand how to use a product, reducing confusion and increasing confidence right from their phone.
• Make promotions feel premium: Replace static promotional images with motion clips to elevate seasonal campaigns, sales, and announcements without changing your existing campaign structure.
• Create emotional moments: Send video thank‑you messages, loyalty updates, or milestone moments through Push or WhatsApp to surprise customers and deepen connection.
• Repurpose what you already have: Video for mobile channels lets you extend the life of creative you’re already producing for social, influencers, and paid media, bringing those assets into owned channels where performance is measurable.

Why we built this

Mobile is where customers make fast, emotional decisions. Video is one of the fastest ways to communicate value, build trust, and spark interest in that moment.

But technical barriers have kept video out of mobile messaging for too long.

We built video for mobile channels so brands can meet customers where they already are with expressive, high‑impact content that actually moves people to act. And because it’s native to Klaviyo, video becomes part of a unified mobile strategy, not a disconnected experiment.

Why this matters now

Mobile inboxes are more crowded than ever. Standing out isn’t just about sending more messages, it’s about sending better ones.

Video helps brands:

• Capture attention instantly
• Create more emotional, human connections
• Increase engagement on channels like WhatsApp and RCS, where rich content is expected
• Measure performance across the full customer journey

It also strengthens Klaviyo as the single place to plan, deliver, and measure mobile engagement across channels, formats, and moments.

Who this is for

Video for mobile channels is built for brands using mobile messaging to drive personalized engagement, especially teams with strong creative assets they want to put to work.

• Lifecycle and mobile marketers get a more compelling way to drive clicks and conversions.
• Marketing leaders maximize the impact of their content investments by bringing video into owned channels.

When your message needs to move people

Some moments call for more than text. With video for mobile channels, your messages don’t just land, they resonate. And in the moments that matter most, that can make all the difference.