Deja Amato

Deja is the global product marketing lead for SMS and mobile at Klaviyo. With over a decade of experience, she leads go-to-market strategy for products like SMS, RCS, mobile push, and more. She works closely with product, sales, and partnerships to launch new features that help brands create smarter, more connected customer experiences.

Posts by this author

Deja Amato

Dec 2, 2025

How the rise of text messaging shaped BFCM 2025

Discover how cross-channel marketing and the rise of SMS shaped BFCM 2025. Learn why email + text orchestration drove record engagement, efficiency, and revenue.

Deja Amato

Nov 5, 2025

What Google’s RCS Roadshow revealed about the future of mobile marketing

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

Deja Amato

Sep 16, 2025

iOS 26: everything you need to know

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.