Increase in sales the health and beauty industry saw from 2020 to 2021
In the wake of the digital transformation catalyzed by the pandemic, the health and beauty industry has changed—and continues changing.
While it may seem that navigating the health and beauty space is harder than ever before, this industry’s ecommerce growth doesn’t need to be a mystery.
It’s not about quick hacks, magic formulas, or a race to the lowest prices. Instead, brands should focus on growing strong customer relationships and engaging customers throughout the entire ecommerce funnel.
To help you make sense of the dizzying array of changes that are afoot and how to respond in a way that sets your business up for success, we mapped out trends, benchmarks, and examples from leading health beauty brands.