Ecommerce  SMS benchmark data  by industry

With more than 10K active SMS customers, Klaviyo’s ecommerce SMS benchmarks are some of the industry’s most reliable. Dig into these averages across the Klaviyo platform to see where you stand.

SMS marketing benchmarks by industry for 2023


The only platform with personalised benchmarks built in

Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack—and where you might be falling short.

Email campaign performance benchmarks