2025 SMS marketing benchmarks by industry
Data is a marketer’s best friend—particularly performance data. In these 2025 SMS marketing benchmarks, we share data based on over 176,000 Klaviyo customers to help ecommerce marketers from all industries, including fashion, beauty, health, and more.
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Dive deeper with key learnings
Check out these SMS marketing takeaways from the full report—and download your copy to learn more.
The norm is easy to follow—but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.
This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.
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