Average ROI of email marketing for ecommerce brands
Email marketing is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel––and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.
This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.
In our email marketing table stakes guide, you’ll learn how to: