‘Email marketing table stakes’ – ecommerce email marketing fundamentals

Everything you need to know about excelling at email marketing––all in one deck. Find the best strategies, automations, workflows and more to grow your brand’s profitability through the email marketing channel.

Email marketing foundations 101:

Email marketing is about a whole lot more than just sending a few emails to your prospects or customers. Some brands leverage it to see as much as 45% of their entire revenue coming from this channel––and in general, best-in-class email marketing programs drive 30% of a brand’s total revenue.

This makes email marketing a fantastic channel to better balance your paid media acquisition efforts, and grow lifetime value on your path to profitability.

In our email marketing table stakes guide, you’ll learn how to:

  • Visualise the customer journey so you can build an email strategy that speaks directly to each person, exactly where they are at with your brand––at scale.
  • Grow your email list and convert first time shoppers––and then keep them coming back for more.
  • Nurture customers post-purchase to keep them engaged with your brand and turn them into repeat buyers.
  • Engage with your best customers through strategic segmentation, and build your most loyal audience and superfans one email at a time.
  • Drive incremental revenue through email campaigns that keep you selling and optimising year-round.

Why invest in email marketing?

Average ROI of email marketing for ecommerce brands
Higher conversion rate than social media channel
Download the guide

An ecommerce email marketing guide for beginners

An example of a Klaviyo book the email marketing table stakes guide