The complete guide to understanding email deliverability

This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.

In our email deliverability guide, you’ll learn how to:

• The difference between delivery and deliverability
• All the email bounce types and where they’re found in Klaviyo
• Pros and cons of double opt-in
• Spam and the key laws & regulations that relate to it
• Different types of spam traps, problematic addresses, and blocklists
• Sending infrastructure and why it is important