Pictorial samples of Klaviyos book The complete guide to understanding email deliverability

Solving for email deliverability before it becomes an issue:

An email deliverability worst case scenario happens where there is a lack of preparation and proper understanding of how email marketing works, how different inbox providers like Google, Yahoo and Outlook categorize messages, and the importance of customer-first marketing in every single email.

In our email deliverability guide, you’ll learn how to:

  • Understand the differences between Delivery and Deliverability
  • List different email bounce types and where they’re found in Klaviyo
  • Talk about the pros and cons of double opt-in
  • Define spam and recall the key laws & regulations that relate to it
  • Describe different types of spam traps, problematic addresses, and blacklists
  • Understand sending infrastructure and why it is important

Email deliverability stats

1 complaint for every 1,000 messages is all it takes for mailbox providers to consider your complaint level elevated
30 days
How long it usually take to warm up a dedicated IP address