An email deliverability worst case scenario happens where there is a lack of preparation and proper understanding of how email marketing works, how different inbox providers like Google, Yahoo and Outlook categorize messages, and the importance of customer-first marketing in every single email.

In our email deliverability guide, you’ll learn how to:

• Understand the differences between Delivery and Deliverability
• List different email bounce types and where they’re found in Klaviyo
• Talk about the pros and cons of double opt-in
• Define spam and recall the key laws & regulations that relate to it
• Describe different types of spam traps, problematic addresses, and blacklists
• Understand sending infrastructure and why it is important