0.1%
1 complaint for every 1,000 messages is all it takes for mailbox providers to consider your complaint level elevated
This is about your technology, your reputation, and your options when it comes to landing in the inbox––in the right folder––every single time.
An email deliverability worst case scenario happens where there is a lack of preparation and proper understanding of how email marketing works, how different inbox providers like Google, Yahoo and Outlook categorize messages, and the importance of customer-first marketing in every single email.
In our email deliverability guide, you’ll learn how to: