Ecommerce  email benchmark data  by industry

With more than 100K paying customers, Klaviyo’s ecommerce email marketing metrics are some of the industry’s most reliable. Dig into these averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average.

Email marketing benchmarks by industry


The only platform with personalised benchmarks built in

Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalised benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack—and where you might be falling short.

Business benchmarks - Klaviyo platform features