What your brand needs to know to balance acquisition and retention for efficiency in today’s ever-changing economy.
There are only so many people who need your product. And while some verticals lend themselves better to subscriptions or other types of repeat purchases, customer retention is key for the health of your business—no matter what you’re selling.
In this guide, you’ll get a primer on the best retention marketing strategies from thought leaders across ecommerce industries.
Whether you use this advice to improve your already existing program, kickstart a program ASAP, or just make sure you’ve checked off all the best practices, our experts—from brands including Jones Road Beauty, Recharge, Okendo, Gorgias, LoyaltyLion, Tapcart, SkinnyDip London, Shipbob, and, of course Klaviyo—cover it all.
If you were a customer, how would you want to be guided toward checkout? Empathise with them at every step. Pay close attention to the functionality of your tech stack, paid ads, product pages, reviews, and everything in between.
Use first-party data to create smaller, more personalised experiences and you’ll resonate with the right people. A good segmentation strategy with a smaller list can be more effective at keeping your customers coming back than a giant list or batch-and-blast.
The customer journey doesn’t end at checkout. Every detail from shipping and delivery to onboarding quizzes, to interactions with customer support will colour your audience’s experience (and impression) of your brand.
