DOWNLOADABLE GUIDE

The power of segmentation to drive revenue

In this action-packed and example-filled guide, you’ll find dozens of tips for smarter, scalable personalisation via segmentation that you can implement and test in your marketing strategy right now.

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The power of segmentation to drive revenue

Consumers want more personalisation. Segmentation is the key to making it scalable.

Personalisation can be a scary word, especially the bigger your company gets. But you don’t have to create individualised 1:1 communication for every single prospects or customers that goin your email or SMS list.

Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labour of making that a reality on the backend.

In our power of segmentation guide, you’ll learn how to:

  • Segment strategically––segmentation is personalisation, after all.
  • Leverage automations + segmentation to scale (and not burn out).
  • Leverage segmentation to understand the impact of iOS15.
  • Benchmark yourself against others in your industry (and eventually, against your best performing campaigns).

Less stalking, more talking. Segmentation is how you scale.