Personalization can be a scary word, especially the bigger your company gets. But you don’t have to create individualized 1:1 communication for every single prospect or customer that go in your email or SMS list. Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labor of making that a reality on the backend.

In our power of segmentation guide, you’ll learn how to:

• Segment strategically––segmentation is personalization, after all
• Leverage automations + segmentation to scale (and not burn out)
• Leverage segmentation to understand the impact of iOS15.
• Benchmark yourself against others in your industry (and eventually, against your best performing campaigns)