The power of segmentation to drive revenue
Consumers want more personalization. Segmentation is the key to making it scalable:
Personalization can be a scary word, especially the bigger your company gets. But you don’t have to create individualized 1:1 communication for every single prospects or customers that goin your email or SMS list. Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labor of making that a reality on the backend.
In our power of segmentation guide, you’ll learn how to:
- Segment strategically––segmentation is personalization, after all
- Leverage automations + segmentation to scale (and not burn out)
- Leverage segmentation to understand the impact of iOS15.
- Benchmark yourself against others in your industry (and eventually, against your best performing campaigns)