Klaviyo book example of The power of segmentation to drive revenue

Consumers want more personalization. Segmentation is the key to making it scalable:

Personalization can be a scary word, especially the bigger your company gets. But you don’t have to create individualized 1:1 communication for every single prospect or customer that go in your email or SMS list. Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labor of making that a reality on the backend.

In our power of segmentation guide, you’ll learn how to:

  • Segment strategically––segmentation is personalization, after all
  • Leverage automations + segmentation to scale (and not burn out)
  • Leverage segmentation to understand the impact of iOS15.
  • Benchmark yourself against others in your industry (and eventually, against your best performing campaigns)

Less stalking, more talking. Segmentation is how you scale.