THE B2C CRM

The AI-first B2C CRM for fast, effortless growth

Build lasting customer relationships with marketing and service—powered by unified data, personalised across all your channels, and now supercharged by AI agents to help your team go faster.

Meet K:AI

Get your launch-ready marketing plan in minutes with K:AI Marketing Agent

1. Enter your website2. Generate marketing plan3. Review and launch
Start fast with Marketing Agent

Service that drives revenue across B2C CRM

With Customer Agent, live support tools, and real-time data, you can resolve faster, sell smarter, and respond with the best offer, product, or answer on any channel.

Powering 176,000+ relationship-driven brands

Glossier logo
Glossier logo
Glossier logo
Glossier logo

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalization, smarter decisions, and seamless growth.

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalise every interaction.

Klaviyo dashboard showing a marketing plan recommendation, pop-up sign-up form with a 10% discount offer, and incentive explanation.

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo dashboard showing a marketing campaign workflow with audience segmentation, email, and SMS scheduling for a spring collection.

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Online shopping page for "Cirrus workout set" priced at $95, with chat support from Klaviyo AI.

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Dashboard showing a business review with a conversion summary. It displays $123,456 active on site, up 12% from the previous week. A bar chart shows attributed and unattributed conversions from 15 Jan to 1 Feb.

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo user profile interface showing subscription status for email, SMS, and mobile push notifications, with an activity log.

Fueling growth for brands that don’t settle

“What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert.”
Becca Millstein
Co-founder and CEO, Fishwife
"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."
Anthony S.
VP of DTC ecommerce for home and outdoor division, Helen of Troy
“Having one unified customer profile, where everything about a customer is in the same place—it’s huge.”
Katherine Cabe
Senior director of retention, AS Beauty Group

350+ apps to connect your business to Klaviyo B2C CRM

Mindbody logo in lowercase black text.
BigCommerce logo with a triangular design element.
Magento Commerce logo with stylized "M" icon.
Salesforce Commerce Cloud logo.
Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.
TikTok logo
Canva logo in black.
Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".
Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a triangular design element.
Magento Commerce logo with stylized "M" icon.
Salesforce Commerce Cloud logo.
Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.
TikTok logo
Canva logo in black.
Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".
Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a triangular design element.
Magento Commerce logo with stylized "M" icon.
Salesforce Commerce Cloud logo.
Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.
TikTok logo
Canva logo in black.
Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".
Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a triangular design element.
Magento Commerce logo with stylized "M" icon.
Salesforce Commerce Cloud logo.
Silhouette of a person sitting in a meditative pose with legs crossed and hands resting on knees.
TikTok logo
Canva logo in black.
Meta Platforms Inc. logo featuring a stylized infinity symbol next to the word "Meta".
Shopify logo featuring a stylized shopping bag with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".

Inspiring your next move with insights and resources

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

Smiling person with icons around them, labelled "Integration connected" and "Latest data sync: now".