Shared goals, separate systems: Bridge the gap between marketing and customer service with unified tools

Download the 2025 Forrester study to learn why:

 

  • 91% of decision-makers are interested in or have already adopted unified 
tools for their department
  • 78% of B2C brands name higher customer retention as a top strategic 
goal and believe the right CRM can help them achieve it
  • Just 29% of market leaders feel their current CRM fully enables them 
to achieve their top business objectives
Forrester report titled "Shared Goals, Separate Systems" with a green abstract cover design.

Experience what’s possible when your teams and tools work together

Get the study that shows what’s working for the world’s top B2C brands—and how your team can apply it now.