Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

Oct 29, 2025

Make the Most of AI Marketing Automation

Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.

Katherine Boyarsky

Oct 27, 2025

The Marketer's Guide to AI Product Photo Editing

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

Katherine Boyarsky

Oct 27, 2025

How to Use AI Photo Editors

Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

Katherine Boyarsky

Oct 25, 2025

Customer Service Over BFCM

Discover 5 tips for managing Black Friday customer service. From AI agents to unified data, see how Klaviyo helps brands turn support into a revenue driver.

Katherine Boyarsky

Oct 23, 2025

Use Helpdesk for BFCM

Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.

Katherine Boyarsky

Oct 20, 2025

Improve Your Cart Conversion Rate

Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.

Katherine Boyarsky

Oct 17, 2025

What a seamless customer experience looks like

Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

Katherine Boyarsky

Oct 17, 2025

Use Customer Agent for BFCM

Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Katherine Boyarsky

Oct 17, 2025

Adapt Your Business for AI Shopping

Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.