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Katherine Boyarsky

Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

8 best digital advertising platforms in 2026
Discover the best digital advertising platforms for B2C brands in the UK in 2026. Compare top tools for paid social, search, retail media, and omnichannel growth, plus see how they integrate with Klaviyo.
7 key customer service metrics
Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the seven metrics you should be tracking this year.
Customer Service and Marketing: Why Unified Data Matters
Learn how unifying customer service and marketing data improves personalisation, efficiency, and revenue—and why a shared CRM foundation matters.
How marketers can use ChatGPT research
Discover the impact of AI on marketing and how brands can adapt with conversational content, personalisation, and AI-powered customer experiences.
How customer service can use ChatGPT research
Discover the impact of AI on customer service and how LLMs like ChatGPT are raising expectations for speed, empathy, and personalisation in B2C support.
What a seamless customer experience looks like
Learn how B2C brands create a seamless customer experience by connecting data, channels and service to deliver effortless, personalised shopping.
Adapt Your Business for AI Shopping
Discover how AI shopping is changing online retail and get 6 practical ways to optimise your brand’s presence for this new era.