Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

15 Oct 2026

9 best ecommerce platforms for B2C brands in 2026

Looking for the right ecommerce platform? Explore nine leading ecommerce platforms for B2C brands in the UK in 2026, including their key strengths, ideal use cases and integrations to help you scale.

Katherine Boyarsky

14 Oct 2026

13 of the best customer loyalty software platforms

Compare the best customer loyalty software for B2C brands in the UK in 2026. Explore loyalty platforms that boost retention, lifetime value, and repeat purchases.

Katherine Boyarsky

13 Oct 2026

8 best digital advertising platforms in 2026

Discover the best digital advertising platforms for B2C brands in the UK in 2026. Compare top tools for paid social, search, retail media, and omnichannel growth, plus see how they integrate with Klaviyo.

Katherine Boyarsky

12 Oct 2026

8 of the best referral marketing software platforms

Compare the best referral marketing platforms for B2C brands in the UK, including tools for ecommerce, loyalty, and influencer referrals.

Katherine Boyarsky

12 Oct 2026

The best ecommerce personalisation tools

Compare the best ecommerce personalisation tools for B2C brands in 2026. Explore personalisation software that tailors shopping experiences and increases conversions.

Katherine Boyarsky

7 Oct 2026

Use Customer Agent for BFCM

Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

Katherine Boyarsky

30 Aug 2026

How small teams can compete with vibe marketing

Startups can't out-spend big brands, but they can out-move them. See 6 ways small teams use AI-powered vibe marketing to launch campaigns, jump on trends, and grow revenue fast.

Katherine Boyarsky

30 Aug 2026

9 vibe marketing strategies to meet the moment, faster

Two-thirds of teams missed a key cultural moment in the last year because they moved too slow. Get 9 vibe marketing strategies to react faster and turn moments into revenue.

Katherine Boyarsky

10 Aug 2026

Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.