Katherine Boyarsky

Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

Posts by this author

Katherine Boyarsky

30 Aug 2026

How small teams can compete with vibe marketing

Startups can't out-spend big brands, but they can out-move them. See 6 ways small teams use AI-powered vibe marketing to launch campaigns, jump on trends, and grow revenue fast.

Katherine Boyarsky

30 Aug 2026

9 vibe marketing strategies to meet the moment, faster

Two-thirds of teams missed a key cultural moment in the last year because they moved too slow. Get 9 vibe marketing strategies to react faster and turn moments into revenue.

Katherine Boyarsky

10 Aug 2026

The best ecommerce personalisation tools

Compare the best ecommerce personalisation tools for B2C brands in 2026. Explore personalisation software that tailors shopping experiences and increases conversions.

Katherine Boyarsky

10 Aug 2026

Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.

Katherine Boyarsky

21 Jul 2026

13 of the best customer loyalty software platforms

Compare the best customer loyalty software for B2C brands in the UK in 2026. Explore loyalty platforms that boost retention, lifetime value, and repeat purchases.

Katherine Boyarsky

5 May 2026

8 of the best referral marketing software platforms

Compare the best referral marketing platforms for B2C brands in the UK, including tools for ecommerce, loyalty, and influencer referrals.

Katherine Boyarsky

24 Mar 2026

What is vibe marketing?

Learn how vibe marketing uses AI to help brands jump on trends, create campaigns faster, and optimise performance with less manual work.

Katherine Boyarsky

26 Jan 2026

8 best digital advertising platforms in 2026

Discover the best digital advertising platforms for B2C brands in the UK in 2026. Compare top tools for paid social, search, retail media, and omnichannel growth, plus see how they integrate with Klaviyo.

Katherine Boyarsky

26 Jan 2026

7 key customer service metrics

Customer service metrics in 2026 aren’t just about service. They can also generate revenue. Learn more about the seven metrics you should be tracking this year.