Avant Skincare sees 260% YoY increase in revenue with data-driven product recommendations

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Avant Skincare, known for its high-grade beauty products, took its scientific approach to beauty one step further with its innovative Virtual Skin Analysis campaign. 

Designed to provide customers with a customised skincare routine through an AI-powered facial scan, the tool demonstrated Avant’s commitment to personalisation and cutting-edge technology. This approach earned Avant Skincare the Most innovative use of personalisation award at The Klicks 2024.

*All stats courtesy of Avant

Learn how Avant Skincare tapped into data to drive personalisation and increase customer engagement

Objectives

Avant Skincare aimed to elevate their customer experience and grow revenue with a highly personalised skincare experience. The Virtual Skin Analysis tool could scan a face and identify key skincare concerns—which fed data back to the brand about what products to recommend for the customer.

The brand’s key objectives in launching this tech were to:

• Create a cutting-edge beauty experience with AI-driven product recommendations
• Improve product discovery and conversion rates for both new and existing customers
• Boost sales with personalised email follow-ups and incentives

Strategy

Key components of the campaign included:

• IRL launch: The brand launched Virtual Skin Analysis during Cosmoprof Worldwide Bologna, a premier beauty event, drawing visitors to an immersive experience at the Avant stall—while capturing visitors’ email addresses so they could follow up later.
• Always-on digital experience: The Virtual Skin Analysis tool is also available online, where users could conduct the scan directly on mobile or link their desktop to their phone.
• Highly personalised email follow-up: Subscribers who use the tech then receive personalised skincare routine along with a discount code via email.

Results

The Virtual Skin Analysis campaign drove a remarkable 170% increase in monthly revenue during launch. Email was a huge part of this, driving 74% of the month’s revenue and a 70.2% increase in email-driven sales. Additionally, upsells grew by 82%, with a 15% lift in secondary product purchases. 

The campaign’s personalised approach not only boosted revenue but also strengthened customer loyalty, with 63% open rates reflecting strong engagement with Avant’s follow-up emails.

“Our AI-driven Virtual Skin Analysis transformed the way we connect with customers,” said Andrew Cosh, Digital Marketing Manager at Avant. “And with Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”

With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups.”