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Campaign strategy

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.

Campaign strategy articles

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.

The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

15 Christmas email marketing ideas with examples

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

How to stay profitable during BFCM

9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.

New research: shoppers want Black Friday to start earlier

Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.

Campaign strategy
19 Sept 2024
A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.

10 tasks to tackle for a record-breaking BF

Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

9 reasons why customers churn & how to solve them

Discover the top reasons why customers churn and actionable solutions to improve your churn rate right now.

The power of TikTok user-generated content for ecommerce

Learn how brands like Stanley have tapped into the unlimited power of user-generated content on TikTok – and how you can, too.