Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy articles
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2025.
Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.
Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.