Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
9 omnichannel marketing examples 11 Aug 2025
Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.
Campaign strategy
10 Black Friday marketing tactics consumers love4 Aug 2025
Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
10 proven omnichannel strategies to drive BFCM sales8 Jul 2025
Our omnichannel marketing strategies for Black Friday and Cyber Monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
WhatsApp, SMS and email - how smart brands combine them23 Jun 2025
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Campaign strategy
6 April Fools' Day email marketing ideas & examples8 Mar 2025
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2026.
Campaign strategy
The strategies that defined BFCM 20244 Dec 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
New research: shoppers want Black Friday to start earlier2 Oct 2024
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.
Campaign strategy
A dash of creativity for real revenue: 7 bewitching Halloween email marketing examples20 Sept 2024
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Campaign strategy
10 tasks for a record-breaking Black Friday 202515 Aug 2024
Get your Black Friday Ecommerce Marketing plan underway with our checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.