Campaign strategy
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.
Campaign strategy
Marketing attribution challenges for B2C businesses11 Aug 2025
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Campaign strategy
Single touch vs. multi-touch attribution11 Aug 2025
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Campaign strategy
9 omnichannel marketing examples 11 Aug 2025
Discover 9 omnichannel marketing examples from brands like Rebecca Minkoff and CABAIA. Boost revenue and retention, and create seamless customer journeys.
Campaign strategy
10 Black Friday marketing tactics consumers love4 Aug 2025
Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
Campaign strategy
10 proven omnichannel strategies to drive BFCM sales8 Jul 2025
Our omnichannel marketing strategies for Black Friday and Cyber Monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
WhatsApp, SMS and email - how smart brands combine them23 Jun 2025
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Campaign strategy
6 April Fools' Day email marketing ideas & examples8 Mar 2025
April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2026.
Campaign strategy
The strategies that defined BFCM 20244 Dec 2024
Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.
Campaign strategy
New research: shoppers want Black Friday to start earlier2 Oct 2024
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.