Skip to main content

Klaviyo named as a Challenger in 2026 Gartner® Magic Quadrant™

Dig into the full evaluation in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs.

Get to know Klaviyo: the autonomous B2C CRM

AI marketing and service, personalized omnichannel experiences, and 24/7 support, all from a single prompt.

Built for speed and scale

Power deeply personalized marketing and service experiences with real-time insights and all the customer data you need. No delays, silos, or complex setup.

  • 400+ integrations: Instantly unify and use all your data from tools like Shopify, WooCommerce, Meta, and many more.
  • Klaviyo Data Platform: Power every experience—from email, SMS, mobile apps, and beyond—with real-time data and insights.
  • AI-driven personalization: Enhance performance by predicting, testing, and tailoring to customer behavior.

It all started with ecommerce and retail, but today, that foundation goes even further. As Klaviyo expands into verticals like hospitality, it builds on those same pillars: first-party data, real-time personalization, and agentic AI.

AI that creates, resolves, and optimizes

AI agents keep you moving fast, creating on-brand campaigns in seconds and providing support 24/7.

Composer, Klaviyo’s marketing agent, answers your questions, schedules repeatable work, and proactively surfaces opportunities worth your attention.

Customer Agent, Klaviyo’s service agent, tackles customer questions and issues while delivering personalized experiences that deepen relationships and drive sales.

Meanwhile, built-in AI tools help optimize tactics and interactions to drive even better performance.

Smarter personalization in real time

Klaviyo Data Platform (KDP) unifies and activates all your customer data in real time to fuel personalized marketing, customer service, and analytics.

It’s powered by individual customer profiles. Each profile stores all the data your brand has gathered about a given customer: their purchase history, engagement, shopping behavior, predictive analytics, and more. Klaviyo uses all that data to deliver personalized marketing and service experiences that build deeper connections—and keep customers coming back.

Every interaction enriches that profile data, so customer experiences get even more personalized over time.

Trusted by 205,000+ brands

See why leading brands choose Klaviyo

Customer Spotlight

Dermalogica
Klaviyo is our CRM and our CDP, and it allows us to take data-backed actions to reach our customers.

Courtney Wallace, Head of Ecommerce, Dermalogica

Read Dermalogica’s story

Customer Spotlight

NAKED WARDROBE logo.
86%

of Customer Agent queries resolved autonomously over 90 days

Read Naked Wardrobe’s story
GET A CLOSER LOOK

Watch Composer build a full campaign from a single prompt

Composer is the AI marketing agent that knows and grows your business.

Multichannel Marketing Hubs, 2026

See why Gartner® named Klaviyo a Challenger in its 2026 Magic Quadrant™

This marks Klaviyo’s first appearance in the Magic Quadrant. Dig into the full analysis in this year’s Multichannel Marketing Hub evaluation.

Get the 2026 Multichannel Marketing Hubs Magic Quadrant evaluation

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Suzanne Schwartz, Tia Zervas, Julia Multedo, 22 September 2026 Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Klaviyo.