Draft automated flows from plain-language requests
Generated by Klaviyo AI
Klaviyo’s AI marketing agent, Composer, turns plain-language requests into flow structures and email, push, SMS, and MMS drafts. The page explains how account context shapes those drafts, how previews and editing work, and how teams can audit existing flows while retaining control over activation.
- Prompt-based structure: Composer proposes triggers, delays, message sequences, and filter conditions based on the flow goal and details supplied.
An AI flow builder drafts an automated flow from a plain-language request, including the trigger, the delays, the branches, and the messages inside it. Ask for a browse abandonment flow with two emails and a text, and you start with a draft to edit instead of an empty canvas.
A flow is a series of messages that sends on its own when a shopper does something, like signing up, leaving a cart behind, or going quiet after a purchase. Once a flow is live, it keeps sending while your team works on everything else.
The catch is the build. Each flow needs a trigger, filters, timing, and copy for each step, so the post-purchase series and the replenishment flow you know you need stay on the backlog.
In Klaviyo, that build starts with Klaviyo's AI marketing agent, Composer. Composer drafts the flow structure plus the email, push, SMS, and MMS messages inside it, using the brand voice, colours, fonts, and send history already in your account. The draft opens in the same flow builder you use today, and nothing goes live until you turn it on.
What does an AI flow builder do?
An AI flow builder handles the parts of a flow that take the longest to set up by hand. Here's what that looks like in Klaviyo:
- It builds the structure from your goal. Name the flow intent, the channels, and any details, like ‘send the first message after a 1-hour delay’, and Composer proposes the trigger, delays, message sequence, and filter conditions. Whole sentences work better than keywords, so write the request the way you'd explain it to a coworker.
- It writes the messages inside the flow. Composer drafts email, push, SMS, and MMS content in the same conversation, with channel-appropriate copy for text messages. You can also ask for the structure first and fill in the messages later.
- It starts from what your account already knows. Drafts draw on your brand voice, colours, fonts, and past sends. Attach an existing template and describe what to change, or connect an app like Shopify so Composer can suggest products that are often bought together for a post-purchase flow.
- It hands the draft back to you. Composer shows a read-only preview you can revise in chat. When the structure looks right, you create a flow draft that opens in the flow builder, fully editable, with its messages still in draft.
- It leaves the go-live call to you. Composer doesn't turn flows on by itself. You check the triggers, filters, links, and offers, add any AI-use disclosure your messages need, and set the flow live when you're ready.
Key features of an AI flow builder
Plenty of tools now promise a flow from a prompt. These are the capabilities that decide whether the draft is worth keeping:
- Grounding in your own data: A draft built from your brand voice, past sends, and connected apps needs fewer rewrites than one built from a generic template. Composer works from the context in your Klaviyo account, which is also why brand-new accounts see weaker drafts until that context builds up.
- A preview before anything is created: Composer proposes the flow in a read-only preview first, so you can ask for a different delay or an extra branch before a single message exists in your account.
- Cross-channel drafting: Ask for '3 email messages and 1 SMS message' and Composer drafts both channels in the same flow, in one conversation.
- Audits of the flows you already run: Composer can review live flows, flag what's underperforming, and recommend changes you can apply in one click. Ask it to 'audit my flows and tell me what needs attention', or put the check on a schedule: 'Each Monday, review my campaigns and flows for anything that needs attention'.
- Room to refine: Request shorter copy, a new CTA, or a different layout, and generate variations to A/B test against each other. For image-heavy templates, plan on more editing, since generated content is weaker when an email is built mostly from flattened images.
Benefits of using an AI flow builder
The payoff shows up in which flows exist, how many channels they use, and how fast weak steps get fixed:
- The backlog gets built: The flows you know you need stop waiting on a free afternoon. You describe the post-purchase or replenishment flow once, then spend your time on the parts that need judgement, like the offer and the timing.
- More channels in each flow: Text pulls its weight inside flows. Linksoul added a text to almost all of their flows and grew flow revenue 82% with Klaviyo email and SMS. With an AI flow builder, adding that text message is one more line in your request.
- Faster fixes to flows that slip: Composer audits live flows, flags the steps that underperform, and recommends changes you can apply in one click. Put the audit on a weekly schedule and the check happens without anyone remembering to ask. For a manual version, start with this flow audit checklist.
- Drafts that sound like you: Because drafts come from the brand voice, colours, and fonts in your account, the welcome email and the follow-up text read like the same brand. Keeping your brand voice guidelines current makes each draft better.
- Control that stays with your team: Composer drafts and checks the work, and your team makes the final call on content, filters, and send settings before anything reaches a customer.
Describe the flow you've been meaning to build and see what Composer drafts.
Frequently asked questions about AI flow builders
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What's the difference between a flow and a campaign?
A campaign is a message you send to a list or segment at a time you choose, like a weekly newsletter or a sale announcement. A flow sends automatically when a person triggers it, such as by subscribing, abandoning a cart, or placing an order, so each shopper moves through it on their own timeline.
How is an AI flow builder different from traditional marketing automation?
Traditional automation runs the steps you build by hand. An AI flow builder drafts those steps from a description of your goal, and an AI marketing agent like Composer can also audit live flows and recommend changes. The flow still runs on the triggers and rules you approve.
Can I review an AI-built flow before it goes live?
Yes. Composer shows a read-only preview first, then saves an editable flow draft with its messages still in draft. Composer doesn't set flows live on its own. You review the content, filters, and send settings, then turn the flow on in the flow builder.
Which flows should a B2C brand build first?
Start with the moments when shoppers show the most intent: a welcome series for new subscribers, abandoned cart and browse abandonment flows, a post-purchase flow, and a win-back flow for customers who've gone quiet. Klaviyo's flow templates library has more than 60 pre-built flows to start from.
Which channels can Composer draft flow messages for?
Composer drafts flows with email, push, SMS, and MMS messages, and it can create several messages and channels in one conversation. Klaviyo flows also support WhatsApp messages, which you add in the flow builder.
Is AI-generated flow content accurate?
It needs a check before it sends. Composer is designed to avoid referencing products or offers that don't exist, but it can occasionally get details wrong. Check prices, discounts, product names, dates, and links before you set a flow live, and add any AI-use disclosure your messages need. Composer doesn't add disclosures for you.