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Find your biggest revenue opportunities: see where revenue is slipping

Identify where campaigns and flows are losing revenue, uncover likely causes, and prioritize fixes with the greatest potential impact.

The Klaviyo team
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Find my biggest revenue opportunities across campaigns and flows. Compare the last 30 complete days with the previous 30 days to identify where attributed revenue is slipping. Distinguish between declines caused by fewer recipients or flow entrants and those caused by weaker clicks, conversions, or order values. Drill into the specific campaigns, flows, and messages driving the biggest losses. Rank the top 3–5 opportunities by likely revenue impact, confidence, and effort. For each, show the supporting data, explain the likely cause, and recommend what to fix or test first. Separate confirmed issues from hypotheses, and flag missing data rather than guessing. Finish with a prioritized action plan: quick wins first, then larger improvements. Don’t make changes yet.
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