There's a shift happening in how the best marketers work. AI is doing the heavy lifting, and the marketers that are excelling quickly are those who’ve figured out the right stack.
The approach driving the most momentum right now is vibe marketing. You describe the outcome you want. You set the creative direction. Then AI does the heavy lifting: building the assets, orchestrating the flows, defining the segments, testing, and optimizing. It's the same instinct engineers use when they vibe code, applied to marketing.
I’m the founder of Victoria ap G Marketing, a specialist Klaviyo consultancy helping ecommerce and DTC brands turn their CRM and email channels into reliable, long-term revenue drivers. And I've seen vibe marketing change the way lean teams operate when they’ve got the right stack behind them.
Klaviyo Composer gives you something incredibly useful: a clear line from what's not working in your account to the campaign that fixes it. Built inside Klaviyo and powered by your actual customer data, flows, and performance history, Composer takes a brief and builds a launch-ready campaign.
You review and approve everything before anything goes live, so you stay in control while getting more done. The result is a team that runs more campaigns, hits better performance, and does it without adding headcount.
I sat down with an elite cohort of marketers from all over the world to discuss which tools they’re using in addition to Composer. Here’s what I learned.
Layer 1: Understand before you create
Vibe marketing moves fast, but the best vibe marketers have a solid tech foundation. Before you brief AI to build anything, you need to know what your customers are feeling, where your data is pointing, and what's actually working in your retention stack. These tools feed that foundation, turning raw signals into the clear picture you need to describe the right outcome to your AI.
Flaunt
Vibe marketing runs on instinct, but instinct backed by data is what wins. Flaunt turns your first-party data (orders, campaign engagement data, subscription information, support tickets) into plain-English retention reports in seconds.
Flaunt connects natively with Klaviyo, Shopify, Recharge, and Gorgias, so your entire retention stack feeds into one place, giving you a full clear picture.
Why Flaunt is so powerful for vibe marketing: The ability to instantly ask "Which customers are most likely to churn?" or "Where do we see the biggest drop in subscription renewals?" means you can make creative decisions grounded in real signals, not gut feel alone.
How Flaunt has improved Victoria ap G Marketing’s workflow |
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Perplexity
The team at Flowium, a comprehensive retention marketing agency, wanted to ground their strategy in real evidence. They started by pulling together 9+ years of client history: wins, failures, and everything in between.
Using NotebookLM, they analyzed all of their internal data in one place, without exposing any sensitive information outside the organization. That allowed them to clearly define and fine-tune their ideal client profile based on actual patterns, not assumptions.
Once they had that foundation, they turned to Perplexity for deep research to gather the latest information from forums like Reddit and capture the exact language, wording, and pain points their ideal clients use online.
Why Perplexity is so powerful for vibe marketing: "We explored forums, Reddit, and online communities to understand how our ideal clients actually speak: their language, their pain points, their frustrations, and even their successes," says Andriy Boychuk, CEO. "This step helped us move from internal insights to real-world context."
With both pieces in place, the Flowium team was able to quickly map out their strategy and build a targeted solution. The result was their lifecycle scorecard.
How Perplexity has improved Flowium’s workflow |
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Layer 2: Use AI to shape your strategy
Vibe marketing starts with a marketer who knows what they want to create and AI that can help them get there. These tools are where the strategic thinking happens: where you pressure-test ideas, map customer journeys, and sharpen your brief before handing it off to AI to build. Think of this layer as your senior strategist on call.
Claude Chat
With Claude Chat, you can build projects and upload your brand voice, your audience, your positioning, and it analyzes all of it like a senior strategist would.
Speed is everything in marketing, and using Claude Chat is like having a brilliant creative partner on call. It helps you quickly model different ideas so you can make a faster decision about which route to take.
Human review is always needed though, and using Claude would never replace an expert. But it helps teams focus and frees up hours for more creative strategy and vision.
Jess Grossman, founder and CEO of In Social, a 10-year-old Shopify Plus digital marketing agency, integrates Claude Chat with many of the software tools her team uses to produce marketing deliverables. "With Klaviyo's MCP and Claude's custom connector, we can integrate all of our managed Klaviyo accounts," she says.
"This enables us to leverage our entire portfolio of managed Klaviyo accounts, the individual data and performance of each one, and our institutional lifecycle strategies all at once," Grossman adds.
Grossman and the In Social team then use Claude to audit, analyze, and generate insights across the portfolio as a whole. "We then use that to drill down into each account and individual results, allowing us to continuously refine how we approach and deploy our lifecycle marketing strategy,” Grossman explains.
The In Social team then feeds those insights into Composer to generate engaging and results-driven messages, individualized for each account they manage.
"Using Claude Chat has added efficiency to our work, giving our team members more time to spend on developing lifecycle strategies and ultimately providing much more value to our clients through our winning deliverables," Grossman says.
How Claude Chat has improved In Social's workflow |
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ChatGPT
"Claude is where I go for deeper strategy, analysis, and connecting larger amounts of context across retention and customer behavior," says Alexandra Palau, founder, All About Email Marketing, a strategy-led lifecycle and retention consultancy.
"But ChatGPT helps me move faster with brainstorming, customer journey ideas, offer angles, content structure, and operational workflows," Palau explains.
Why ChatGPT is so powerful for vibe marketing: Creating a campaign calendar used to take Palau 5–6 hours, between brainstorming, mapping out the customer journey, organizing offers, and structuring the messaging. Now, ChatGPT has cut that time in half.
How Chat GPT has improved All About Email Marketing’s workflow |
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How Chat GPT has improved All About Email Marketing’s workflow
- 50% time reduction in campaign calendar strategizing
- Reduced friction around implementation
- More time for strategy, creative thinking, and testing ideas faster
Layer 3: AI does the heavy lifting
This is the core of vibe marketing. You've done the research, you've shaped the brief. Now you hand it to AI and it builds. Flows, pipelines, branded reports, copy and visuals for different channels: the tools in this layer take your described outcome and turn it into something real, at a speed no traditional production process can match.
Claude Code
Kinga Dow, AI agent architect and email marketing strategist at Kinga Dow Productions, a digital marketing agency, uses Claude Code for standard marketing tasks. "I use Claude Code to build tools by describing what I need," she says.
In one example, Dow described the business logic for a cohort retention analysis, then told Claude Code what data to pull from Klaviyo, how to score each cohort's health, and what the final report should look like. Claude built a working pipeline that generates branded interactive client reports.
What would've taken weeks to conceptualize with a developer took hours.
Why Claude Code is so powerful for vibe marketing: "We run this report for every single one of our clients," Dow says. "It pulls live Klaviyo data, scores cohort health against industry benchmarks, and delivers the branded report. What would've taken weeks to conceptualize with a developer took hours."
How Claude Code has improved Kinga Dow’s workflow |
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Claude Skills
Zac Fromson, co-founder of Lilo Social, a leading full-funnel ecommerce growth agency, uses Claude Skills to mimic a custom team of specialists. "You package your institutional knowledge," he says.
This includes:
- Brand voice
- Brief formats
Reporting templates
Why Claude Skills is so powerful for vibe marketing: "Vibe marketing is about moving fast on instinct," Fromson says. "Claude Skills bake your best instincts into infrastructure."
Claude Skills bake your best instincts into infrastructure.
Instead of re-prompting from scratch every time, your strategist's lens, Claude Skills reapplies your retention philosophy, formats, MCPs for reference data, and brand voice across every output.
How Claude Skills has improved Lilo Social’s workflow |
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Layer 4: Convert more with AI-powered experiences
Once your campaigns are built and live, you need the front-end experience to match the vibe. These tools handle customer-facing moments: the pop-up, the video, the interaction that turns a visitor into a subscriber or a buyer. AI does the personalization and production work so the experience feels tailored, without requiring a manual build every time.
Alia Prism AI
Alia Prism AI is a dynamic pop-up that adapts to every site visitor in real time. Copy, imagery, and more update automatically based on each visitor's journey, delivering 1:1 personalization that drives more opt-ins and revenue.
Marika Tselonis, director of retention at Kulin.co, a brand-first performance marketing agency, uses Alia to build one pop-up that dynamically shifts based on UTM parameters and the criteria you've set.
"The vibe matches the visitor, every time," Tselonis says.
Why Alia Prism AI is so powerful for vibe marketing: Instead of managing multiple pop-ups for different audiences, Tselonis runs one that shifts dynamically.
How Alia Prism AI has improved Kulinco’s workflow |
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4–6 hours saved per brand every 3–6 months |
Layer 5: Remove friction, move faster
Vibe marketing only works at speed if the tools underneath it don't slow you down. This layer isn't about any single output, but rather about making sure every other layer runs faster and smarter. Less friction getting context into your AI means cleaner data across your whole stack.
Wispr Flow
Wispr Flow is an AI-powered, high-speed voice-to-text application. It removes filler words and corrects mistakes as you go. If you start a sentence and then go back to revise it, the tool picks up the changes and generates a final, polished text output that’s concise and clear.“Wispr Flow makes prompting much easier,” says Justin Cowperthwaite, founder and CEO at Restore.ai and Marketech. “You don’t have to type, which significantly reduces the friction of getting as much context as you need into your LLMs and AI agents to make them useful.”
Why Wispr Flow is so powerful for vibe marketing: "It's an absolute game changer for vibe marketing," Cowperthwaite says. Over the last 30 days, he's used the tool for nearly 5,000 AI prompts, which is over 80% of his usage. The prompts are more context-rich as a result.
How Wispr Flow has improved Restore.ai’s workflow |
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Ready to get started with vibe marketing?
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