Find and prioritize fixes with Composer
Generated by Klaviyo AI
Klaviyo’s Composer audits account assets to identify issues in flows, campaigns, messages, sign-up forms, and segments. The page explains what each audit checks, how to review recommendations, and where to apply fixes before running another review.
- Flow overlap: Flow audits review structure, triggers, and performance to flag overlapping messages and prioritize fixes.
- Campaign checks: Pre-send reviews check single-message campaign settings and content, with unverifiable items requiring manual confirmation.
- Content and forms: Message audits assess compliance, deliverability, accessibility, design, and content quality, while form audits identify conversion blockers.
- Segment cleanup: Segment audits flag broken logic, duplicates, overlap, coverage gaps, and deliverability or consent risks.
Type "Audit my flows" into Composer, Klaviyo's AI marketing agent, and it reviews the triggers, structure, and performance of the flows already running in your account, then ranks what to fix before your next send.
That's an AI marketing audit, and it works the same way for campaigns, sign-up forms, segments, and the messages themselves.
Programs break in the places nobody is looking: the welcome flow built 2 years ago, the segment cloned for one sale and left running, the pop-up still offering last season's incentive. A manual audit catches these when someone finds the time to run one.
A general-purpose AI assistant can hand you an audit checklist. Composer works through your actual account, so each finding names a specific flow, campaign, form, or segment you can open and fix. And because the audit starts with a prompt, you can run it after each round of edits or put it on a schedule.
4 ways to use an AI marketing audit right now
Find the flows that stack messages on the same shopper
Flows pile up. A welcome series, a browse abandonment flow, and an abandoned cart flow can all qualify the same shopper in the same week, and nobody planned the overlap because different people built them at different times.
Ask Composer to audit your flows, and it reviews structure, trigger logic, and analytics across your flow portfolio. It flags structural issues, places where flows overlap or stack messages, and the highest-impact fixes. Audit the whole portfolio or one flow, and let larger audits run in the background while you work.
What comes back is a summary verdict, a list of what's already working so you know what to leave alone, and numbered recommendations. Each one explains why the fix matters and how to apply it.
QA a campaign before it sends
The costly campaign mistakes are small ones: a missing exclusion that sends your VIPs a first-purchase discount, a link without tracking, an A/B test pointed at the wrong audience.
Composer's pre-send review checks a single-message campaign for subject lines, links and tracking, audience and exclusions, send configuration, A/B test set-up, and compliance basics, depending on the channel. Each check passes, fails, shows a warning, or can't be verified.
Read the individual checks along with the overall verdict. "Unable to verify" means Composer couldn't confirm that item, so check it yourself before you send. After you edit, re-run the review, since it checks the campaign as it stands.
Check the email, the text, and the sign-up form
A message can have perfect send settings and still carry a problem in the content: an image with no alt text, a missing unsubscribe link, copy that drags down deliverability.
Open an email template or text message and ask Composer to audit it. It reviews compliance, deliverability, accessibility, design, and content quality, and points to the content each finding affects. For a text message inside a flow, open that message's editor first, since naming the flow alone doesn't tell Composer which message you mean.
When an email audit shows an Apply recommendations control, select the fixes you want and Composer prepares a revised template for you to review. Nothing saves until you click Update.
Sign-up forms get the same treatment. Composer reviews a single pop-up, fly-out, embedded, full-screen, or banner form for conversion blockers across design, copy, fields, trigger timing, and incentive. You learn whether the form needs a new offer or a different trigger before you redesign the whole thing.
Clean up a segment library that grew without a plan
Each sale, launch, and test can leave a segment behind. A few years in, nobody's sure which ones still matter or which ones quietly overlap.
Ask Composer to audit your segments, and it looks for broken logic, duplicate or overlapping segments, coverage gaps, and deliverability or consent risks. A full-library audit covers active segments used in the last 30 days, including ones someone viewed or edited. To review an older segment, name it.
Composer recommends what to clean up, and you make the changes in the segment builder. After a full-library audit, wait 7 days before running another one. Single-segment audits have no wait.
Why run your AI marketing audit in Klaviyo
- Your account as the input: Composer analyzes campaigns, flows, forms, segments, and performance in the context of your account, and draws on Klaviyo Help content to inform its recommendations. Findings point to real assets you can open.
- The fix in the same place: Your data, flows, segments, and forms run on one customer profile, so each finding leads to an editor in the same account. There's no export, no second tool, and no copy-paste between them.
- Final say on the fixes: An audit doesn't send or publish your work. Composer reads structure and content. It doesn't know your strategy, so it may flag a choice you made on purpose. Ask "Why was this flagged?" and decide.
- Audits on repeat: Ask Composer to "Review my campaigns and flows each Monday and flag anything that needs attention," or save a QA process you trust as a Custom Skill so it runs the same way next time.
How to get started with an AI marketing audit
- Start with your flows. A portfolio audit covers your automations in one pass and gives you the clearest first fix list.
- Open Composer inside Klaviyo and ask in plain language. Name the asset, or open it first so Composer knows what to review.
- Read the findings in order. Start with the summary, note what's working, then work through the recommendations by priority. If the list runs long, ask for the top 5.
- Apply the fixes you agree with. Use Apply recommendations where an email audit offers it, and make other changes in the flow builder, campaign editor, template editor, form editor, or segment builder.
- Re-audit after you save. Ask for a new audit of the asset you changed and wait for fresh results. Composer's findings come from an AI model and can be wrong or incomplete, so check each one against what you know about your program.
See how Composer audits a real account, then use How to audit with Composer for step-by-step set-up. For the manual version, read the email marketing audit guide, or borrow ready-made prompts to audit every active flow or audit all segments.
Frequently asked questions
What is an AI marketing audit?
An AI marketing audit reviews the flows, campaigns, sign-up forms, segments, and messages in your account and ranks what to fix. In Klaviyo, Composer runs it from a plain-language prompt like "Audit my flows."
Can AI audit my Klaviyo account?
Yes. Composer, Klaviyo's AI marketing agent, audits flows, single-message campaigns, email and text message content, sign-up forms, and segments, using the data already in your account.
Does Composer fix the problems it finds?
An audit doesn't send or publish your work. Some email audits can prepare fixes for you to review and save. You make the other changes yourself in Klaviyo.
Can Composer audit everything at once?
It audits one asset or library at a time. That means one flow portfolio, one segment library, one campaign, one email, one text message, or one form.
How much does an AI marketing audit cost?
It depends on what you audit. See How your Composer plan works for estimates.