A better way to view profile consent status
The redesigned channel status box makes it easier to see who is able to receive marketing messages on each channel.
What’s new in Klaviyo
At Klaviyo, we never stop moving forward, with constant innovation and iteration to give our customers an even more powerful marketing platform. Find the latest and greatest product updates here—and check back soon. There’s always more to come.
Featured product updates
GET Subscriber Data in Profiles API
New improvements to the Profiles API to better manage subscriber consent data.
Dive into your email deliverability
Click the deliverability tab in your most recent campaign to gain deeper insights into email performance.
View flow performance at a glance with the new flows page redesign
Get a high-level overview of flow performance in one click.
Improved notifications experience: click the bell icon
Check out the latest enhancements to our in-app notifications.
Expanded API endpoints and transitioning to Klaviyo’s new APIs
Important updates for Klaviyo’s developer community – learn about the latest API endpoints and transition plans to Klaviyo’s newest endpoints.
In-editor product feeds
Create and view dynamic & personalized product feeds from right within the email template editor.
March product updates
Last updated: March 8, 2023
A better way to view profile consent status
The redesigned channel status box makes it easier to see who is able to receive marketing messages on each channel.
GET Subscriber Data in Profiles API
New improvements to the Profiles API to better manage subscriber consent data.
Dive into your email deliverability
Click the deliverability tab in your most recent campaign to gain deeper insights into email performance.
February product updates
Last updated: February 15, 2023
View flow performance at a glance with the new flows page redesign
Get a high-level overview of flow performance in one click.
Improved notifications experience: click the bell icon
Check out the latest enhancements to our in-app notifications.
January product updates
Last updated: January 25, 2023
Optimize SMS performance and A/B test content in flows
A/B test SMS content in flows to learn what resonates best with your audience.
In-editor product feeds
Create and view dynamic & personalized product feeds from right within the email template editor.
Expanded API endpoints & transitioning to Klaviyo’s new APIs
Important updates for Klaviyo’s developer community – learn about the latest API endpoints and transition plans to Klaviyo’s newest endpoints.
December product updates
Last updated: December 29, 2022
130+ ways to fuel your growth
We’re looking back on our top 5 favorites from the 130+ plus new features we released in 2022.
Declutter your account with archived flows
Clean up your flows page with the new archived flows feature.
Optimize SMS opt-in for mobile and desktop shoppers
Use dynamic blocks to build one form that shows the best way for mobile and desktop shoppers to sign up for texts.
Easily find what you need with quick search
Improvements to our search functionality make it easier to find the data you need.
November product updates
Last updated: November 21, 2022
What's new in Klaviyo: November product updates
Discover November product updates just in time for the holiday season.
Capture customer attention with full page forms
Utilize the whole browser with full page forms that display across the entire page.
Save time and skip the headaches with scheduled forms
Display signup forms automatically on your site with the new scheduled forms feature.
Use search data to get deep with your personalization with the new Klevu-Klaviyo integration
Integrate Klevu and Klaviyo to leverage high-intent search data in email, SMS, & more.
Save time and maximize your email performance with the new Litmus-Klaviyo integration
Integrate Litmus and Klaviyo to test emails at scale, without ever switching tools.
October product updates
Last updated: October 25, 2022
Send personalized texts to customers in New Zealand
Use all the Klaviyo features you love – like segments and customer data – to send targeted text campaigns and flows to New Zealand recipients.
What’s new in Klaviyo: October product updates
Discover new October product updates designed to save you time.
Increase security to your private API keys and set levels of access through scopes
Scopes for private API keys – a better way to keep your data safe.
Get granular with your targeting with the new Heap-Klaviyo integration
Integrate Heap and Klaviyo to leverage behavioral data – elevating your personalization efforts in email, SMS, and more.
Introducing Klaviyo’s Wix Partnership
Klaviyo is excited to announce our partnership and integration with Wix: Klaviyo for Wix eCommerce.
September product updates
Last updated: September 26, 2022
Conversion as a winning metric for A/B testing
A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.
New navigation
Our upgraded navigation makes it a whole lot easier to find what you’re looking for.
Anomaly detection
We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.
Rules-based product recommendations
Send more personalized product recommendations to your customers to drive more conversions.
Overview dashboard enhancements
Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.
