What’s new in Klaviyo

At Klaviyo, we never stop moving forward, with constant innovation and iteration to give our customers an even more powerful marketing platform. Find the latest and greatest product updates here—and check back soon. There’s always more to come.

Featured product updates

October product updates

Last updated: October 3, 2022

Subject line assistant in flows

Klaviyo’s subject line assistant is now available in flows so you can create engaging subject lines in much less time.

September product updates

Last updated: September 26, 2022

Conversion as a winning metric for A/B testing

A new Klaviyo A/B testing metric helps you zero in on the messaging that sells.

New navigation

Our upgraded navigation makes it a whole lot easier to find what you’re looking for.

Anomaly detection

We’ve trained Klaviyo to pick up on anomalies in your metrics. If one of your flows suddenly breaks, you’ll get a heads-up so you can get things back on track, fast.

Rules-based product recommendations

Send more personalized product recommendations to your customers to drive more conversions.

Overview dashboard enhancements

Several new upgrades to the overview dashboard make it even easier to track your marketing. performance and to share results with others.