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Jul 18, 2022
The sporting goods full marketing funnel guide

This full marketing funnel guide for sporting goods will show you how to make the most of the industry’s evident growth opportunity.

Solution Recipe 10: Use webhooks in Flows to send additional event and profile data into Klaviyo

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

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Jun 14, 2022
Thirteen Lune: forging their own growth path

Thirteen Lune is a beauty venture like none other: born after the iOS update, focused on authentic content and dedicated to leveling the playing field.

Solution Recipe 9: Use Klaviyo Flow Webhooks to Automate Suppressions Using Segments and Klaviyo’s APIs

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

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May 17, 2022
Want to make some money? Say no to cookies

Transparency around cookies is a net positive for the industry. Consumers should know how their data is being used.

Big Heart Tea: pivoting from wholesale to DTC

For Big Heart Tea founder Lisa Govro, the pandemic was the rare kind of roller coaster ride that starts with a fall. At the beginning of 2020, the St. Louis-based entrepreneur mainly sold her organic tea wholesale, through a mix of national retailers like Anthropologie and local restaurants and cafes, like St. Louis’ Cafe Osage. […]

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Apr 27, 2022
Developer Showcase #1: Brian Whalley, Co-Founder of Wonderment

Welcome to Klaviyo’s Developer Showcase! Hello! As a brief intro, my name is Justin Fink and I lead developer marketing at Klaviyo.

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Apr 18, 2022
What no one wants you to know about attribution

Attribution is one of the most complicated and important topics in marketing. We break it down for you to make it simple, clear and applicable to you.