All blog articles

As a customer data platform, Klaviyo relies on data from your business to function. When evaluating Klaviyo without data, it can be difficult to understand exactly how certain features will work. We built the sample data tool to help our customers move faster by having representative data for testing and prototyping. The sample data tool […]

Soon to be a distant memory will be the days of calling a support line, chatting with a bot, or scouring a website for a place to send your question via email. As an alternative, businesses are providing a better customer service experience by offering 1:1 support with SMS. The businesses adopting SMS as a […]

With Klaviyo’s new campaign performance reporting feature, get a fresh look at your campaign metrics, at the audience level. We’ve added campaign-by-segment reporting to give you key insights about each segment, identify patterns, and spot outliers, so you can see what works best for each type of customer, and make smarter decisions about future campaigns. […]

Switch to upgrade your Magento email marketing platform extension to Klaviyo to scale your business faster and improve your email deliverability.

Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.

Less stalking, more talking Change—it’s the only constant in life. And modern marketing. While announcements like Apple’s iOS 14.5 update and Google’s phasing out of third-party cookies aren’t shocking, they’re far from a pleasant surprise—much less a welcome one for ecommerce marketers. Whether you’re already pivoting your plans or you’re bracing for impact, one thing’s […]

Being able to easily identify what email content resonates the most with your audience is key, especially with automations that are constantly running in the background. A/B testing is a great way to do that, saving you time and money by sending the best-performing message variation to your audience at the right time. Our new […]

For your brand, unread texts mean missed opportunities. Klaviyo’s virtual contact cards are here to help: This new feature makes your texts more recognizable, so they don’t get lost in the noise. Your customers are reading text messages all day, every day. While upwards of 95% of texts get opened and read, those from an […]

Klaviyo has released a new JavaScript (JS) object that supports callbacks and promises, giving brands that leverage our APIs more visibility into when updates have been made to Klaviyo’s system. This gives you more control over the timing of  customer-facing onsite experiences, such as the triggering of a sign-up form.   The challenge Callbacks or […]