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Stand out in the inbox with anytime campaign sending

Profile photo of author Shoshana Antunes
Shoshana Antunes
1 min read
Klaviyo news
August 31, 2023
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Send campaigns at precise times

Generated by Klaviyo AI

The post explains how anytime campaign sending lets marketers choose the exact minute to send email, SMS, and mobile push campaigns. It describes why avoiding top-of-the-hour sends can help messages stand out during busy periods like Black Friday and outlines the simple steps to schedule these sends.

  • Inbox competitionCampaign performance can suffer during peak seasons when many brands send messages at the same time.
  • Anytime schedulingMarketers can now select the exact minute to send campaigns across email, SMS, and mobile push.
  • Avoid peak send timesSending outside the top of the hour helps campaigns break through inbox noise, especially around major events like Black Friday.
  • Simple setup flowUsers configure campaigns as usual, then choose Schedule, select a date, type a specific send time, and set the timezone.
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Campaigns are incredible revenue generators, especially during peak times of the year like Black Friday or the holiday season. But it can be hard to stand out in all the marketing noise from other brands when lots of messages arrive from different brands all at once

We’re excited to announce that you now have greater flexibility over scheduling campaigns, choosing the exact minute you want your message to go out on any channel (email, SMS, mobile push).

Beat the crowd with anytime sending

Klaviyo’s data shows that most brands send campaigns out at the top of the hour so that their messages are seen quickly. With everyone sending at the same time, however, you need a way to break through – especially during the busiest times of the year when customers are expecting early access to deals. For example, why not announce your promotion at 7:03am the morning of Black Friday?

How it works

Scheduling an email, SMS, or push notification campaign to send at any time is easy! Set up your campaign as normal and when you get to the final schedule or send window, choose “Schedule,” and the date you want the send to go out. Finally, manually type in the exact time to send the campaign and choose your timezone.

Start scheduling campaigns to send at any time today!

Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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