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Smarter product reviews come to WooCommerce

Profile photo of author Shoshana Antunes
Shoshana Antunes
2 min read
Klaviyo news
July 23, 2024
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Smarter reviews for WooCommerce

Generated by Klaviyo AI

The post explains how Klaviyo Reviews now integrates with WooCommerce to centralize product review collection and usage. It outlines how review data feeds into customer profiles for better segmentation, on-brand messaging, and higher-converting flows like abandoned cart campaigns.

  • Impact of reviewsProduct reviews significantly influence purchase decisions, with most shoppers relying on them as a crucial factor.
  • Built-in Klaviyo ReviewsKlaviyo Reviews is a native reviews solution that connects review data to customer profiles and surfaces reviews across multiple touchpoints.
  • WooCommerce availabilityAs of June 2024, Klaviyo Reviews is available for WooCommerce merchants, extending these capabilities to their stores.
  • On-brand review requestsBecause reviews are built into Klaviyo, marketers can use existing brand assets, templates, and drag-and-drop blocks to keep review requests consistent and compelling.
  • Data-driven personalizationAutomatically mapped review data enables stronger segmentation and personalization, such as dynamically showing product-specific reviews in abandoned cart flows.
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Product reviews influence purchases considerably.

In fact, 90% of shoppers consider reviews to be the most crucial part of their decision to purchase a product.

But between inconsistent branding in review request messages and sending them at the wrong time, or not being able to segment by the additional data being collected, most product review solutions give marketers a big headache.

In 2023, Klaviyo Reviews hit the market as a built-in reviews solution that made everything you do in Klaviyo smarter. From adding product review data to customer profiles to displaying reviews across different touchpoints and using existing templates for effortless design, Klaviyo Reviews seamlessly integrates with all aspects of your marketing strategy—from the same powerful platform.

And as of June 2024, Klaviyo Reviews now services WooCommerce merchants.

Create connected marketing experiences with reviews data

You want to build the kind of customer relationships that make people think of you the next time they go shopping. Every interaction you have is an opportunity to deepen those relationships—and that includes reading reviews.

Showcase product reviews on Google, your website, or in emails or texts to build trust between your customers and your brand. As customers leave reviews after making a purchase, that data is automatically mapped back to their profiles in Klaviyo so you can later use it for stronger segmentation and message personalization.

Because Klaviyo Reviews was built in to the platform, you can use all brand assets already in your account to ensure every review request is on-brand. Prebuilt flows and drag-and-drop review blocks in templates allow for easy set-up and make marketing messages even more compelling.

For example, increase conversions in your abandoned cart flow by dynamically displaying reviews for the exact product that shopper left in their cart.

Getting started with Klaviyo Reviews for WooCommerce only takes a few steps. Don’t miss out on the chance to make everything you do in Klaviyo smarter.

Power smarter digital relationships with Klaviyo SMS.

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Shoshana Antunes
Shoshana Antunes
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.
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