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The paradox of retention
New research shows brands that retain fewer customers—but increase those customers’ spend—are growing at more than 3x the rate of brands that retained more but failed to increase spend.
Takeaways from K:SYD 2025
The first-ever K:SYD event included expert-led workshops, new research from thought leaders, and a look inside Klaviyo’s product roadmap. Find out about the key takeaways from the event, and how you can act on them today.
MAGY sender requirements
Learn how to meet 2025 bulk sender requirements and why MAGY's (Microsoft, Apple, Google, Yahoo) rules are now essential for email deliverability success.
3 ways to protect profit during economic uncertainty
With potential tariffs creating uncertainty and threatening profit margins, here are 3 ways marketers can use Klaviyo to stay resilient and protect profits in any economy.
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Apr 30, 2025
9 SMS integrations to un-silo SMS marketing
Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.
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Apr 25, 2025
6 use cases for random sample branch testing
Discover how random sample branching can take your A/B testing to the next level. Learn 6 powerful use cases to improve your email and SMS performance.
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Apr 24, 2025
Transactional emails matter: examples + deliverability tips
Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.
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Apr 23, 2025
7 strategies for tariffs
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
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Apr 18, 2025
8 examples of email marketing strategy from real brands
Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.