All blog articles

In this product release  The popularity of SMS marketing in ecommerce is soaring, with almost half of all businesses in the industry leveraging the channel for marketing. Brands recognize the importance of offering a mobile-centric experience that fosters direct communication with customers. SMS marketing has proven to be a powerful tool to drive sales, as […]

In this product release  Klaviyo brands in the United Kingdom have already harnessed SMS marketing for revenue growth and customer retention. Today, we are thrilled to extend Klaviyo SMS availability to companies based in Ireland. Now, you can seamlessly utilize all your favorite Klaviyo features, such as segments and customer data, to launch targeted text […]

Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.

A guide to marketing using Square + Klaviyo, for omnichannel merchants.

New settings and features to help make this your best BFCM yet. BFCM is only a couple of months away, and Klaviyo customers are heads down preparing for what is the Super Bowl for retail. Internally, the Klaviyo team has you covered with a range of new settings and features to help you have your […]

Read about 5 of the top CDPs for centralizing customer insights and making them actionable for highly targeted marketing.

What exactly can marketing automation help with? Learn how you can get the most out of it—and make sure it’s not creating more work.

The dramatic rise of mobile app usage has made push notifications one of the best ways to ensure consumers keep spending with you. But while mobile app users are often some of your most dedicated customers, it can be difficult to engage and retain them. Sending relevant, personalized notifications is crucial to keep your app […]

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.