What’s new in Klaviyo: August 2024 product updates

Since day one, our priority at Klaviyo has been to build products our customers love.

We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.

In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.

That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.

Here are some of the exciting updates we’re launching this quarter:

Out now: personalized campaigns AI

Our personalized campaigns AI determines the best campaign variation for each recipient based on variables like historical engagement, customer lifetime value, and order history. This personalized approach ensures that your message resonates with each recipient, driving higher engagement and conversions.

Coming soon: reputation repair AI, transactional SMS, and more

Reputation repair AI

Reputation repair AI automatically identifies and addresses deliverability issues, ensuring your emails land in the inbox. This feature helps you maintain strong engagement rates by repairing your sending reputation.

Transactional SMS

Collect transactional SMS consent separately from marketing consent and provide real-time order updates via text. This new feature improves customer satisfaction and reduces support inquiries, ensuring your customers stay informed every step of the way.

Extended ID & Shopify pixel sync

Extend identity tracking up to a year to fuel smarter segments and trigger more revenue-generating flows. This enhancement allows for more accurate tracking and personalization, ultimately driving higher revenue.

Attribution enhancements

Customize Klaviyo attribution settings for precise, data-driven decisions without losing historical data. Our enhanced attribution models give you the insights you need to optimize your marketing strategies effectively.

Canva integration

Easily transfer assets between Canva and Klaviyo to create beautiful, engaging experiences without manual uploads. This integration streamlines your creative process, allowing you to focus on crafting impactful campaigns.

Stay tuned for more Klaviyo product updates

We are committed to continuously improving our platform to help you build smarter, more meaningful digital relationships. These new features reflect our dedication to innovation and excellence.

Stay tuned for more updates as we continue to develop tools that empower your

business.

For more detailed insights and to stay updated on our latest features, visit our What’s New page.