What’s New in Klaviyo: August 2024 Product Updates

Key Klaviyo updates for August

Generated by Klaviyo AI

This post outlines Klaviyo’s latest and upcoming product enhancements for August 2024. It covers new AI-powered tools, messaging capabilities, attribution controls, identity tracking improvements, and creative integrations designed to support more personalized and effective marketing.

Personalized campaigns AIA new AI feature selects the best campaign variation for each recipient using signals like engagement, customer lifetime value, and order history to improve relevance and performance.
Reputation repair AIUpcoming reputation repair AI will automatically detect and address email deliverability issues to help maintain inbox placement and strong engagement rates.
Transactional SMSNew transactional SMS capabilities will let brands collect separate consent and send real-time order updates via text to improve customer satisfaction and reduce support needs.
Data and attribution upgradesExtended ID and Shopify pixel sync enable up to a year of identity tracking, while enhanced attribution settings allow more precise, data-driven marketing decisions without losing historical data.
Canva integrationA new Canva integration streamlines creative workflows by allowing assets to move directly between Canva and Klaviyo without manual uploads.

Since day one, our priority at Klaviyo has been to build products our customers love.

We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative.

In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential.

That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools.

Here are some of the exciting updates we’re launching this quarter:

Out now: personalized campaigns AI

Our personalized campaigns AI determines the best campaign variation for each recipient based on variables like historical engagement, customer lifetime value, and order history. This personalized approach ensures that your message resonates with each recipient, driving higher engagement and conversions.

Coming soon: reputation repair AI, transactional SMS, and more

Reputation repair AI

Reputation repair AI automatically identifies and addresses deliverability issues, ensuring your emails land in the inbox. This feature helps you maintain strong engagement rates by repairing your sending reputation.

Transactional SMS

Collect transactional SMS consent separately from marketing consent and provide real-time order updates via text. This new feature improves customer satisfaction and reduces support inquiries, ensuring your customers stay informed every step of the way.

Extended ID & Shopify pixel sync

Extend identity tracking up to a year to fuel smarter segments and trigger more revenue-generating flows. This enhancement allows for more accurate tracking and personalization, ultimately driving higher revenue.

Attribution enhancements

Customize Klaviyo attribution settings for precise, data-driven decisions without losing historical data. Our enhanced attribution models give you the insights you need to optimize your marketing strategies effectively.

Canva integration

Easily transfer assets between Canva and Klaviyo to create beautiful, engaging experiences without manual uploads. This integration streamlines your creative process, allowing you to focus on crafting impactful campaigns.

Stay tuned for more Klaviyo product updates

We are committed to continuously improving our platform to help you build smarter, more meaningful digital relationships. These new features reflect our dedication to innovation and excellence.

Stay tuned for more updates as we continue to develop tools that empower your

business.

For more detailed insights and to stay updated on our latest features, visit our What’s New page.

Power smarter digital relationships with Klaviyo SMS.

Get started

Jen Kessler

Jen Kessler is the VP of product at Klaviyo, where she has scaled an innovative team focused on expanding Klaviyo’s suite of products to better serve the needs of our customers. Previously, she served as senior director of product management for Twilio, where she led multiple API-based product lines and helped lead the diligence and integration for Segment. She also founded Bizzy.io, which was acquired by SendGrid in 2017.

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# What’s new in Klaviyo: August 2024 product updates Since day one, our priority at Klaviyo has been to build products our customers love. We focus on creating features that address your needs, ensuring you have the tools to build lasting relationships and accelerate revenue growth. Our approach to product development revolves around two key principles: pace and wonder. We strive to deliver continuous improvements and innovative features that feel magical and transformative. In the past year alone, we released over 500 features, and we’re looking to outdo ourselves by the end of 2024. Our commitment is not only to release new features rapidly, but also to ensure you have the resources and support to maximize their potential. That’s why we’ve revamped our “What’s New” page, where you can find all our latest features and updates. You can even subscribe to receive monthly updates directly to your inbox so that you stay informed and ready to leverage new tools. Here are some of the exciting updates we’re launching this quarter: ## Out now: personalized campaigns AI Our personalized campaigns AI determines the best campaign variation for each recipient based on variables like historical engagement, customer lifetime value, and order history. This personalized approach ensures that your message resonates with each recipient, driving higher engagement and conversions. ## Coming soon: reputation repair AI, transactional SMS, and more ### Reputation repair AI Reputation repair AI automatically identifies and addresses deliverability issues, ensuring your emails land in the inbox. This feature helps you maintain strong engagement rates by repairing your sending reputation. ### Transactional SMS Collect transactional SMS consent separately from marketing consent and provide real-time order updates via text. This new feature improves customer satisfaction and reduces support inquiries, ensuring your customers stay informed every step of the way. ### Extended ID & Shopify pixel sync Extend identity tracking up to a year to fuel smarter segments and trigger more revenue-generating flows. This enhancement allows for more accurate tracking and personalization, ultimately driving higher revenue. ### Attribution enhancements Customize Klaviyo attribution settings for precise, data-driven decisions without losing historical data. Our [enhanced attribution models](https://www.klaviyo.com/blog/introducing-attribution-model-updates-to-reporting) give you the insights you need to optimize your marketing strategies effectively. ### Canva integration Easily transfer assets between Canva and Klaviyo to create beautiful, engaging experiences without manual uploads. This integration streamlines your creative process, allowing you to focus on crafting impactful campaigns. ## Stay tuned for more Klaviyo product updates We are committed to continuously improving our platform to help you build smarter, more meaningful digital relationships. These new features reflect our dedication to innovation and excellence. Stay tuned for more updates as we continue to develop tools that empower your business. For more detailed insights and to stay updated on our latest features, visit our [What’s New page](https://www.klaviyo.com/product/whats-new). ```json { "_createdAt": "2026-01-20T02:17:56Z", "_id": "11a497fb-732b-4908-8ffd-f544612564b0", "_key": "6pHz6MgKhT64plXvVKaMew", "_ref": "11a497fb-732b-4908-8ffd-f544612564b0", "_rev": "7OMfsj2FMVAxfjCZTo371l", "_type": "ctaDocument", "_updatedAt": "2026-02-12T11:52:33Z", "button": { "_key": "a342d3df-de7e-4fc5-8a24-65d45377b889", "_type": "button", "buttonText": "Get started", "buttonType": "primary", "buttonUrl": "https://www.klaviyo.com/sign-up" }, "content": [ { "_key": "64d24424-fe18-4248-89ce-dfe60bb51f7f", "_type": "block", "children": [ { "_key": "778edd93-46c1-4c8a-8374-a0d41840516d", "_type": "span", "marks": [], "text": "Power smarter digital relationships with Klaviyo SMS." } ], "markDefs": [], "style": "normal" } ], "language": "en-US" } ```