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Artificial intelligence

Artificial intelligence is transforming how brands connect with customers, analyze behavior, and deliver personalized experiences at scale. Beyond the hype, AI has become an essential tool for marketers seeking to enhance creativity, streamline operations, and predict consumer needs with unprecedented accuracy. Explore how forward-thinking brands are practically implementing AI to optimize campaigns, automate routine tasks, and create more meaningful customer interactions while navigating the balance between innovation and authenticity.

AI Marketing Analytics: How Dagne Dover Saves 6 Hours Every Monday
Dagne Dover connected Klaviyo, Shopify, and Google Sheets to Claude. See how AI marketing analytics freed up 6 hours every Monday, and why a human still checks.
85% of Klaviyo code is AI-generated. Here’s what changes.
Klaviyo CTO Surabhi Gupta explains how her team reached 85% AI-generated code, the 4 levels of AI autonomy behind it, and what engineers focus on now.
How Criquet Shirts Uses AI Segmentation to Send 40% Fewer Emails
See how Criquet Shirts used AI segmentation to send about 40% fewer emails and lift revenue 30% in 3 months, and where its lean team keeps AI out of the work.
How to Train Your AI Marketing Agent: 5 Agency Lessons
Sticky Digital shares how they onboard an AI marketing agent like a new hire, from brand rules and briefs to QA and what stays human. See the set-up checklist.
Use Customer Agent for BFCM
Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.
Connected customer data is why Origin's AI found a denim flaw
Connected customer data is why Origin's AI could trace a fit complaint back to the wash process. Their ecommerce director on what that actually takes.
Claude vs ChatGPT for Klaviyo
Eight Klaviyo experts compare Claude and ChatGPT for real agency work: account audits, client reporting, and deep analysis. See which they chose and why.
6 Klaviyo MCP use cases
6 Klaviyo MCP use cases from an agency running 20 DTC accounts: flow audits, deliverability decay, list churn, send time trends, and weekly reporting.
Chat GPT best practices for Klaviyo
Nine agency leads and brand marketers share their ChatGPT best practices for Klaviyo, covering QA, analysis, and strategy. Tested workflows, not prompt lists.