Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Email marketing
May 31, 2023
Form sign up ideas to grow your list

Use email pop-ups on your site to increase conversions and get visitor data that helps you personalize email and text experiences.

Profile photo of author Tiffany Regaudie
Email marketing
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

Profile photo of author Alexandra McPeak
Email marketing
Apr 28, 2023
How to hire email marketing experts

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

Profile photo of author Mae Rice
Mae Rice
15min read
On a background that fades from lavender on the left side of the image to salmon in the upper right corner and lemon in the bottom right corner, white text reads "email subject line principles to increase open rates." The Klaviyo flag is in lavender in the bottom right corner.
Email marketing
Apr 28, 2023
8 email subject line best practices to boost open rates

Check out these best practices for creating email subject lines that resonate with your audience and increase email engagement.

Profile photo of author Tiffany Regaudie
shipping confirmation email
Email marketing
Apr 27, 2023
Shipping confirmation emails are more transactional

How can you elevate your shipping confirmation emails? This blog post includes ten tips you can use to improve transactional messages.

Profile photo of author Kaleigh Moore
Kaleigh Moore
25min read
Email marketing
Apr 26, 2023
Adobe ecommerce email marketing: 3 reasons to choose Klaviyo

Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.

Profile photo of author Jax Connelly
Jax Connelly
16min read
Email marketing
Apr 18, 2023
Email marketing in ecommerce: what it is + why it matters

Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Profile photo of author Jax Connelly
Jax Connelly
11min read
Email marketing
Apr 18, 2023
28 ecommerce email marketing tips from the experts

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalization, automation, and more.

Profile photo of author Jax Connelly
Jax Connelly
26min read
Email marketing
Apr 18, 2023
4 Salesforce email marketing plug-ins

Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

Profile photo of author Jax Connelly
Jax Connelly
9min read