Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
St Patrick’s Day is a great opportunity to close Q1 with a spike in revenue. Here are 13 St Patrick’s Day email examples to kickstart your holiday campaign.
Our list of 9 great email subject line examples—with a breakdown of what makes them brilliant at connecting with their audiences.
Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.
Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.
A full guide to Google + Yahoo’s new sender requirements for better deliverability.
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.