Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
7 Email design trends to keep an eye on for 2025, plus insight from industry experts.
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.
Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.
A full guide to Google + Yahoo’s new sender requirements for better deliverability.
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
9 stages of an effective email marketing funnel, including brand examples and expert insight.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.
Learn what an email blast is, its benefits, and how to create and send effective, non-spammy campaigns—with examples to inspire your next send.