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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Nov 16, 2023
Klaviyo Best Practices for Restaurants

Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.

Email marketing
Oct 27, 2023
How to prepare for Gmail + Yahoo's new sender requirements

A full guide to Google + Yahoo’s new sender requirements for better deliverability.

Email marketing
Sep 7, 2023
Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Email marketing
Aug 24, 2023
How spas, salons, and fitness studios use Klaviyo

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

Email marketing
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Email marketing
Jun 27, 2023
Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Email marketing
Jun 6, 2023
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

Email marketing
May 23, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Email marketing
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.