Email marketing articles
How can you recover shoppers’ abandoned carts on your website? What WooCommerce abandoned cart plugin can you use to solve this problem? What are other WooCommerce brands doing for their abandoned cart emails? With the right WooCommerce abandoned cart strategy, you’ll be well on your way to winning back lost shoppers and converting new customers. […]
Learn more about how Brexit and ecommerce marketing intersect, and discover 13 communications tips to help you educate customers and drive customer loyalty.
Identify the best times to send your customers email marketing messages so that your email open rates increase. Marketing automation platforms that offer more.
To help you increase your open rates, learn which browse abandonment email subject lines are the most common, and which subject lines don’t work.
Learn two ways you can sunset inactive subscribers from your email marketing campaigns to increase open rates and improve your deliverability.
It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]
What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.
Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.