Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Learn how to make the most of your post-purchase email flows to maximize revenue.
An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.
Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.
Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.
The BigCommerce email marketing plug-ins you need: marketing automation, search, loyalty, customer support, and store back-up.