Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.
Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.
A full guide to Google + Yahoo’s new sender requirements for better deliverability.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.