Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles

What is an email pop-up? Discover the importance of email-ups: different types, components, & how they can help boost your conversions.

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

How can you elevate your shipping confirmation emails? This blog post includes ten tips you can use to improve transactional messages.

Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.