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Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
May 21, 2024
Email pop-ups: what they are and why they matter

What is an email pop-up? Discover the importance of email-ups: different types, components, & how they can help boost your conversions.

Email marketing
May 15, 2024
The abandoned cart benchmarks report

Learn abandoned cart statistics, rates, and industry benchmarks that will help you improve the CTR, revenue, and AOV of your email marketing efforts.

Email marketing
May 8, 2024
Shipping confirmation emails are more transactional

How can you elevate your shipping confirmation emails? This blog post includes ten tips you can use to improve transactional messages.

Email marketing
May 6, 2024
4 Successful transactional email examples

Discover top real-life transactional email examples showcasing effective strategies and why they succeed. Elevate your email game today.

Email marketing
May 6, 2024
Transactional email best practices

Read our transactional email best practices to get started to build your automated flow repertoire. Explore our tips and templates to build brand loyalty.

Email marketing
May 2, 2024
8 reasons to never buy an email list

Want to rent or buy an email list? Discover 8 crucial reasons to avoid purchasing email lists, and learn how Klaviyo can offer you a better alternative today.

Email marketing
Apr 29, 2024
How to build an email list: 5 beginner tips

Explore our tips to start building your email marketing list and create a successful digital marketing campaign. Get started today to boost your audience.

Email marketing
Apr 25, 2024
5 click tracking & SSL email best practices

Dedicated click tracking allows you to create branded links, which is crucial for conveying credibility through email. Read about SSL and other best practices.

Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.