Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

man on the left side of red text about BFCM
Email marketing
Aug 29, 2023
15 BFCM email examples and results

Check out 15 BFCM email campaign examples that were successful in 2022 to help you get ready to sell this holiday season.

Profile photo of author Tiffany Regaudie
Image shows several examples of personalized email blasts, with a lavender Klaviyo logo on a lemon background
Email marketing
Aug 3, 2023
How to create email blasts that aren’t spam: the secret’s in the audience segmentation

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.

Profile photo of author Tiffany Regaudie
empathetic email examples
Email marketing
Jul 19, 2023
How to communicate with empathy during a crisis, with 12 examples from the pandemic

How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.

Profile photo of author Alexandra McPeak
Email marketing
Jul 12, 2023
Transactional emails matter: examples + deliverability tips

Transactional emails matter. Learn about transactional vs. marketing emails, the different types of transactional emails, and transactional email examples.

Profile photo of author Tiffany Regaudie
Email marketing
Jun 27, 2023
Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.

Profile photo of author Tiffany Regaudie
Email marketing
Jun 26, 2023
How to set up compelling email marketing campaigns to supplement your automations: 6 tips with examples

Learn what email marketing campaigns and what the 6 qualities of a successful campaign are so you can drive sales for your brand.

Profile photo of author Tiffany Regaudie
Email marketing
Jun 6, 2023
Maintain email list hygiene for better deliverability

Why a healthy email list is so important in ecommerce marketing, and how to keep yours clean.

Profile photo of author Alexandra McPeak