What is autonomous customer experience?

What are AI agents for ecommerce?

AI agents for ecommerce handle marketing and customer service work autonomously, on your brand's behalf. They proactively plan, create, and launch campaigns. They answer customer questions, recommend products, and resolve order issues 24/7. They make decisions, take actions, and adapt as new information comes in.

There are two main types of AI agents for ecommerce today:

• AI marketing agents plan campaigns, generate content, recommend audiences, and run flows.
• AI customer service agents resolve customer questions, route tickets, and resolve common customer issues.

The best AI agents for ecommerce learn directly from your brand's site, product catalog, and customer data, so their responses reflect your actual brand voice and customer history rather than the generic responses you'd get from a basic chatbot.

Why AI agents for ecommerce matter

Marketing teams spend a lot of time on repetitive tasks like building emails, brainstorming concepts, and manually setting up automations. AI marketing agents handle this work so marketers can focus on more strategic, creative work.

Customer-facing teams spend just as much time on repetitive service work, like answering the same questions about order status, return policies, and shipping updates. AI customer service agents handle these conversations directly, so your team can focus on the complex problems that require a human response.

What you end up with is more campaigns with a more consistent brand voice across messages, a marketing calendar that stays full without weekly manual effort, and 24/7 customer support that feels personal, not automated.

Why choose Klaviyo's AI agents for ecommerce

Composer is Klaviyo's AI marketing agent, built directly inside Klaviyo B2C CRM. It has access to the customer data, segments, flows, and performance history your team already runs on.

Note: Composer is currently in private beta.

Build complete campaigns from a single prompt

Composer generates complete, structured, cross-channel campaigns and flows from one prompt. Audience logic, channel set-up, and content come back together, ready to review and send. Whether you're using Composer built into Klaviyo or a standalone version, you get the same high-quality end-to-end output.

Launch with best practices already built in, then improve with every send

Everything Composer builds and suggests reflects what Klaviyo has learned from billions of consumer interactions across 193,000 brands, grounded in 14+ years of marketing intelligence and optimized for deliverability and conversion by default. Composer also tracks what's working and uses those signals to make the next campaign smarter.

Resolve customer questions the moment they arrive

On the support side, K:AI Customer Agent learns directly from your storefront, product catalog, return policies, and customer data, so every response reflects your brand voice and your customers' actual history. When a shopper asks about an order, needs a recommendation, or gets stuck on a return, Customer Agent responds immediately with accurate, on-brand answers. When a question needs a human, Customer Agent hands off to your support team with full context preserved, so no customer has to repeat themselves.

Key features of Klaviyo's AI agents for ecommerce

How to get started with Klaviyo's AI agents for ecommerce

To get started with Composer, Klaviyo’s AI marketing agent:

1. Review your documentation. Make sure your brand guidelines, compliance rules, and content guardrails are up to date. This is the foundation Composer uses to generate on-brand campaigns, alongside your customer data and product catalog.
2. Connect your store. Link your ecommerce store so Composer can pull your product catalog, customer data, and brand assets.
3. Describe your goal. Type what you want in plain language: a product launch, a re-engagement series, or a seasonal promotion. Composer works from a brief, a prompt, or a free-form idea.
4. Review the campaign assets. Composer returns a fully structured campaign or flow with audience suggestions, channel recommendations, and on-brand content, ready for your review.
5. Refine with follow-up prompts. If something needs adjusting, describe the change in plain language and wait for Composer to update the output.
6. Approve and launch. Review the final campaign and launch when you're ready. Nothing goes live without your approval.

To get started with Customer Agent, Klaviyo’s AI customer service agent:

1. Activate Customer Agent. Go to Service > Customer Agent in Klaviyo and click "Get started." Customer Agent syncs automatically with your storefront.
2. Add your knowledge sources. Supplement Customer Agent's knowledge with URLs from your help center, FAQ pages, or additional documentation.
3. Configure your handoff settings. Decide what happens when a question needs a human: create a ticket in your connected helpdesk, or display a custom message with alternative help options.
4. Test in the playground. Ask Customer Agent questions as if you were a shopper. Review responses, identify any knowledge gaps, and add training as needed.
5. Go live. Activate Customer Agent on your channels of choice, like web chat, text messaging, or email, and monitor performance from the overview dashboard.

Ready to scale your marketing and customer service while building stronger customer relationships? Get started with Composer or Customer Agent today.