What are AI agents in marketing?
An AI marketing agent builds marketing assets from a plain-language prompt, goal, brief, or idea. You describe what you want and the AI pulls from your customer data, segments, and performance history to return a complete campaign or flow series for you to review, refine, and approve before anything goes live.
Why do AI agents in marketing matter?
AI marketing agents hand back the hours you'd otherwise spend writing copy, segmenting lists, and coordinating messages across channels. For a lean team, that's the difference between launching one campaign and launching 5 of them.
Specifically, an AI marketing agent handles:
- Cross-channel coordination: Messages stay aligned across email, text messaging, WhatsApp, and push, so shoppers get the same story wherever they engage.
- Behavior-based segmentation: AI suggests audience segments based on what customers actually do, so campaigns read like a one-to-one conversation instead of a broadcast.
- Timing and channel decisions: AI analyzes sequencing and timing for multi-message campaigns and flows and surfaces key optimization suggestions in plain language.
- Grounded recommendations: Every suggestion comes from your performance data and customer history, not generic AI best practices from somewhere else.
Why choose Klaviyo for AI marketing agents?
Composer, one of Klaviyo's AI marketing agents, is built directly inside Klaviyo B2C CRM. That means it has access to the same customer data, segments, flows, and performance history you already use to run your marketing.
Note: Composer is currently in private beta.
Go from idea to live campaign without the manual work
Composer takes a plain-language goal, brief, idea, or prompt and returns a structured flow or campaign, complete with audience logic, channel set-up, and content, all ready for you to review and ship.
Generate content backed by your data and guidelines
Every Composer campaign starts with what Klaviyo already knows about your customers: data, product catalog, and performance history, all loaded the moment you start a prompt. Composer generates within your rules from the first output, and it comes back with specific recommendations about what to change and what to keep after every send.
Stay in control while AI handles the heavy lifting
You set the goals and guardrails, and Composer handles the rest. Every message must pass evaluations for quality and brand consistency before it reaches you, and nothing publishes without your final approval.
Key features of Klaviyo’s AI marketing agents
Feature | Description | Available with Klaviyo |
|---|---|---|
Context and data | Real-time access to your Klaviyo customer data, product catalog, and performance history | ✓ |
Content creation | On-demand generation of complete campaigns and flows from a plain-language prompt or idea, with target audiences pre-loaded from your Klaviyo segments | ✓ |
Brand voice and controls | Brand voice settings you can review and refine via the Knowledge Center, with quality and consistency checks applied to every AI-generated asset before it's presented for your approval | ✓ |
Optimization | Natural language performance queries, tactic generation based on your data and performance history, and account auditing with proactive optimization recommendations | ✓ |
How to get started with Klaviyo’s AI marketing agents
- Configure your Knowledge Center. Make sure your brand guidelines, compliance rules, and content guardrails are current. That's what Composer uses to keep campaigns on-brand, along with your customer data and catalog.
- Describe your goal. Tell Composer what you want in plain language: a product launch, a win-back series, a holiday promo. It works from a prompt, a brief, or a rough idea.
- Review the output. Composer returns a complete campaign or flow: audience, channel set-up, on-brand copy and design. Make sure it’s what you had in mind.
- Refine with follow-up prompts. If something needs adjusting, describe the change. Composer updates the output.
- Approve and launch. Launch when you're ready. Nothing goes live without your sign-off.
Ready to get campaign production off your team's plate? Get started with Composer today.