What are AI agents in marketing?
An AI marketing agent builds marketing assets from a plain-language prompt, goal, brief, or idea. You describe what you want, and the agent pulls from your customer data, segments, and performance history to return a campaign or flows for you to review, refine, and approve before anything goes live.
Why do AI agents in marketing matter?
AI marketing agents give back the hours you'd otherwise spend writing copy, segmenting lists, and coordinating messages across channels, so a lean team can spend more of its time on strategy.
Specifically, an AI marketing agent handles:
- Cross-channel creation: A marketing agent can create across your email, text messaging, WhatsApp, and push messages, so a campaign tells one story across channels.
- Audience building: A marketing agent builds audience segments from a plain-language description of the customers you want to reach.
- Performance review: A marketing agent analyzes your campaigns and flows and explains what to change in plain language.
- Grounded recommendations: Recommendations draw on your performance data and customer history, plus Klaviyo industry benchmarks.
Why choose Klaviyo for AI marketing agents?
Composer is Klaviyo's AI marketing agent, built directly into Klaviyo, the agent-first operating system for B2C. That means it has access to the same customer data, segments, flows, and performance history you already use to run your marketing.
Launch campaigns with less manual work
Composer takes a plain-language goal, brief, idea, or prompt and returns a structured flow or campaign, with audience logic, channel set-up, and content, ready for you to review and ship.
Generate content backed by your data and brand
Composer starts with what Klaviyo already knows about your customers: data, product catalog, and performance history. It draws on your Brand Kit and business context, and it recommends what to change based on how your campaigns and flows perform.
Stay in control while AI does the busywork
You set the goals and guardrails, and Composer does the legwork. Nothing goes live without human approval.
Key features of Klaviyo's AI marketing agent
Feature | Description | Available with Klaviyo |
|---|---|---|
Feature | Description | Available with Klaviyo |
Context and data | Real-time access to your Klaviyo customer data, product catalog, and performance history | ✓ |
Content creation | Campaigns and flows generated from a plain-language prompt or brief, with audiences built from your Klaviyo data | ✓ |
Brand and controls | Brand Kit and business context that shape what Composer creates, and human approval before anything goes live | ✓ |
How to get started with Klaviyo's AI marketing agent
- Set up your Brand Kit. Make sure your brand details and business context are current. Composer uses them, along with your customer data, to make its work more relevant to your brand.
- Describe your goal. Tell Composer what you want in plain language: a product launch, a win-back series, a holiday promo. It works from a prompt, a brief, or a rough idea.
- Review the output. Composer returns a campaign or flow for your review, with an audience, channels, and copy. Check that it's what you had in mind.
- Refine with follow-up prompts. If something needs adjusting, describe the change. Composer updates the output.
- Approve and launch. Launch when you're ready. Nothing goes live without your sign-off.
Get started with Composer, Klaviyo's AI marketing agent, and spend less of your team's time on campaign production.