Turn campaign goals into drafts with Composer
Generated by Klaviyo AI
Campaign creation via prompt lets marketers describe a goal in plain language and receive a draft covering audience, messaging, and channels. The page explains how Klaviyo’s Composer uses existing customer data to prepare campaigns, how to get started, and how human review and approval remain part of the process.
- Customer data context: Composer draws on customer profiles, segments, and campaign history already in the Klaviyo account.
- Audience and messaging: A plain-language description lets Composer build the audience segment and draft campaign messaging and channel setup together.
- Brand setup: Adding brand details and business context to the Brand Kit helps make Composer’s drafts more relevant.
- Human approval: Marketers review the draft, refine it with follow-up prompts, and approve it before anything goes live.
What is campaign creation via prompt?
Campaign creation via prompt means describing a campaign goal in plain language and having an AI marketing agent build the draft. You say what you want to achieve, such as winning back lapsed buyers or announcing a product launch, and the agent assembles the audience, messaging, and channel setup for you to review.
Why writing prompts for campaign creation matters
Building a campaign often takes longer than deciding what it should accomplish. Writing copy, defining a segment, choosing channels, and setting up the send all take time, so good ideas often end up in a backlog.
A few of the benefits of campaign creation via prompt:
- You start from a draft instead of a blank page, so your time goes to reviewing and improving.
- Audience, copy, and channels come together in one draft, so fewer handoffs slow a launch.
- You stay the decision maker, because you review, refine, and approve the draft before it ships.
Why choose Klaviyo for creating campaigns with AI
Composer is Klaviyo's AI marketing agent, built into Klaviyo, the agent-first operating system for B2C. A prompt starts from the customer profile, segments, and campaign history already in your account.
Draft campaigns from your own customer data
Composer works from the real-time customer profile you already use, so a prompt starts with context about your business and not a generic template. Campaigns Composer generates are grounded in real customer data and shaped by 14+ years of marketing intelligence.
Build the audience and the draft together
Describe the customers you want to reach in plain language, and Composer builds the segment, then drafts the campaign for that audience. A reactivation campaign for customers who bought this summer and haven't purchased again starts with one sentence.
Review and approve before anything goes live
You set the goal and the guardrails, and Composer prepares the draft for your review. Nothing goes live without human approval, and follow-up prompts let you adjust the draft until it's right.
Key features of AI campaign creation in Klaviyo
Feature | Description | Available with Klaviyo |
|---|---|---|
Campaign generation | Create campaigns conversationally from a goal or brief. | ✅ |
Flow generation and editing | Build and improve lifecycle experiences, such as welcome and win-back flows. | ✅ |
Segment generation | Describe an audience in plain language and get a Klaviyo segment. | ✅ |
Cross-channel creation | Create across supported Klaviyo marketing channels. | ✅ |
Brand Kit and brand context | Use your brand and business context to make generated work more relevant. | ✅ |
How to get started with Klaviyo
To create a campaign from a prompt in Klaviyo:
- Set up your Brand Kit. Add your brand details and business context so Composer's work is more relevant to your brand.
- State your goal. Describe what you want in plain language, such as a product launch, a reactivation campaign, or a holiday promotion.
- Name your audience. Describe the customers you want to reach, and let Composer build the segment.
- Review the draft. Check the audience, channels, and copy Composer prepared.
- Refine and approve. Adjust with follow-up prompts, then approve the campaign when it's ready.
Composer, your marketing agent, drafts from your own customer data and holds the result for your approval. Get started with Klaviyo