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Klaviyo AI

Campaign creation via prompt

Describe the campaign you want in a single prompt and get a complete, on-brand email or SMS draft ready to review and send

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What is campaign creation via prompt?

Campaign creation via prompt lets you describe a campaign goal in plain language, such as a flash sale or a win-back push, and get a complete draft back: a subject line, on-brand copy, a recommended audience segment, and a channel recommendation. Instead of briefing a campaign from a blank page, you start from a finished draft grounded in your own data.

Contents:

Why campaign creation via prompt matters

Briefing a campaign, drafting copy, and coordinating channels can eat up a huge chunk of a marketer's week. Campaign creation via prompt gives you that time back.

Here are just a few of the benefits:

  • Faster launch: go from a one-line brief to a ready-to-send draft in minutes, not days
  • Personalisation at scale: personalise every send using your own customer data instead of a generic template
  • Fewer bottlenecks: organise campaign creation around a single prompt instead of a lengthy briefing process

Why choose Klaviyo for campaign creation via prompt

Composer, Klaviyo’s AI marketing agent, turns a single prompt into a complete campaign using your customer data, brand guidelines, and product catalogue, informed by 14+ years of marketing intelligence across 193,000 Klaviyo brands. Every campaign is built from your data rather than a blank template, so your customers stay at the centre of every send — and you review, refine, and approve each one before it goes out.

From a single prompt to a ready-to-launch draft

Describe the goal — a product launch, a seasonal promotion, a win-back campaign — in plain language, and Composer returns a complete campaign: a subject line, on-brand copy, a suggested audience segment, and a recommended channel, built from your data rather than a blank template.

Refine without starting over

Composer supports multi-turn conversations, so you can adjust tone, offer, or audience in a follow-up prompt without starting again. Ask for more urgency, less promotional language, or a different send window, all in the same thread.

Key features of campaign creation via prompt

Feature

Description

Available with Klaviyo

Natural language prompting

Describe a campaign goal in plain language and get a complete, ready-to-launch draft back

✅

Brand-grounded copy

Every draft reflects your brand guidelines, tone of voice, and product catalogue

✅

Segment recommendations

Each draft includes a suggested audience segment based on customer data

✅

Multi-turn refinement

Adjust tone, offer, or audience in follow-up prompts without starting over

✅

Multi-channel drafts

Works across email and SMS campaigns from the same prompt

✅

How to get started with campaign creation via prompt

  1. Review your documentation. Make sure your brand, compliance, and content guardrails are up to date. Composer uses these alongside your customer data and product catalogue.
  2. Describe your goal. Type what you want in plain language, such as a product launch or a seasonal promotion. Composer works from a brief, a goal, or a free-form idea.
  3. Review the campaign draft. Composer returns a complete draft with a subject line, on-brand copy, and a suggested audience.
  4. Refine with follow-up prompts. If something needs adjusting, describe the change so Composer can optimise the draft accordingly.
  5. Approve and launch. Review the final draft, make any edits in the drag-and-drop editor, and launch when you're ready.

Ready to turn your next idea into a live campaign? Get started with Composer today.

Frequently asked questions

Composer uses the customer data, product catalogue, and brand guidelines already connected to your Klaviyo account, so every draft reflects your own business rather than a generic template.

Turn your next prompt into a live campaign with Klaviyo.

Get started