What is Klaviyo AI (K:AI)?

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Klaviyo AI (K:AI) is the intelligence layer that powers Klaviyo, the AI-first B2C CRM. Unlike traditional marketing tools that bolt on AI, K:AI is built into every part of Klaviyo, so marketing, service, and analytics all work from the same real-time data and intelligence.

K:AI’s main purpose is to help brands plan, create, and refine customer interactions across email marketing, SMS marketing, mobile push, WhatsApp, and more. With K:AI, you get two built-in AI agents: K:AI Marketing Agent, your on-demand strategist and campaign creator, and K:AI Customer Agent, which delivers on-brand, 24/7 customer support. Both use your brand’s data and voice to deliver experiences that feel professional and personalised.

With K:AI, instead of spending hours on manual tasks or guessing what will work best, your team gets ready-to-launch campaigns, flows, content, and customer support, all informed by your customer data and past performance. This way, marketing and service keep pace with the business, while your team has more time to focus on strategy and creativity.

What does Klaviyo AI (K:AI) do?

Klaviyo AI (K:AI) is designed to make personalised marketing and customer service faster, easier, and more scalable for B2C brands. Here are a few ways it can help:

  • Takes the work out of marketing: K:AI Marketing Agent can turn a website URL into a full marketing plan, draft on-brand campaigns, and suggest new ways to connect with your audience quickly.
  • Delivers instant, personal support: K:AI Customer Agent answers common product questions, recommends items, updates orders, and handles returns around the clock, so customers can get help when they need it.
  • Learns and adapts: K:AI refines recommendations and actions based on what’s working, so your approach gets sharper over time.
  • Brings data and action together: Using real-time customer profiles, K:AI makes marketing and customer service interactions more relevant and timely, reducing generic messaging and guesswork.

Key features of Klaviyo AI (K:AI)

Klaviyo AI (K:AI) combines several building blocks that work together to automate, personalise, and optimise your marketing and service. Here are just a few of the key features that power the experience:

  • Agentic AI for both marketing and service: K:AI Marketing Agent plans, drafts, and launches marketing campaigns, flows, and forms in your brand voice, while K:AI Customer Agent handles conversations with customers who need support.
  • Real-time customer profiles: Campaigns, messages, and support interactions draw from live profiles that pull in purchase history, browsing behaviour, and preferences for each person.
  • Generative content creation: K:AI Marketing Agent creates on-brand emails, text messages, flows, forms, and more with just a website URL—no brief or prompting required.
  • Automatic customer support: K:AI Customer Agent provides instant, real-time responses about products and store policies, while also recommending actions that guide shoppers toward purchase.
  • Omnichannel orchestration: K:AI manages messaging and support across email, SMS, WhatsApp, web chat, and more using the same data and automation foundation.
  • Continuous optimisation: K:AI tests, refines, and adapts recommendations based on performance benchmarks, seasonality, and changing customer behaviour.
  • Full control: With K:AI, you stay in control. Choose autonomy levels or connect your own preferred AI models via an open, secure set-up.

Benefits of Klaviyo AI (K:AI)

Klaviyo AI (K:AI) turns data into action, reduces manual work, and helps keep your interactions with customers on-brand. Here are some ways it may benefit your team:

  • Faster execution: K:AI drafts marketing plans, campaigns, and customer support responses quickly, so your team can launch more initiatives without extra work.
  • Personalisation at scale: With a unified data foundation and deep customer context, K:AI marketing assets and support conversations are more tailored to each individual customer—no additional effort required.
  • Always-on service: K:AI Customer Agent handles routine questions and requests instantly, freeing your team to focus on complex issues and high-touch moments.
  • Consistent branding: Content and answers generated by K:AI are trained on your brand, storefront, and customer data, so every touchpoint stays true to your brand.

K:AI helps brands move faster, work smarter, and create more personalised experiences without adding complexity. See how K:AI Marketing Agent and K:AI Customer Agent* can support your marketing and service efforts today.

*K:AI agents are currently available in English. Additional languages will be available in 2026.