AI-driven personalisation uses customer data to understand what each person wants and predicts what they’ll do next. Personalising automated marketing messages means delivering the right content on the right channel at the perfect moment, making every touchpoint more impactful. This turns your marketing from a series of broadcasts into a continuous, one-on-one conversation.
Why it matters
Why Klaviyo
Key features
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Why does AI marketing personalisation matter?
In a crowded market, generic messaging gets ignored. Customers expect brands to understand them, and AI-powered personalisation is how you meet that expectation. This builds stronger relationships, increases customer loyalty, and drives more revenue.
AI-driven personalisation helps you:
- Create better customer experiences: Make every customer feel seen and valued with messages and product recommendations that are uniquely relevant to them.
- Increase return on investment: Focus your efforts on what works with automatic identification of high-value customers, behaviour prediction, and campaign optimisation for conversion.
- Scale without complexity: Deliver millions of unique, personalised experiences without adding to your team’s workload. AI handles the execution so you can focus on strategy.
Why choose Klaviyo for AI marketing personalisation?
Klaviyo is the only B2C CRM where data, AI, and marketing channels work together instantly. This means you can act on real-time insights to deliver true one-to-one personalisation without the usual implementation challenges.
Act on better data, instantly
AI is only as good as the data it learns from. Klaviyo is built on a powerful data foundation that unifies every customer interaction, including clicks, purchases, and support tickets, into a single, real-time profile. This gives AI a complete picture of your customer, so its predictions and actions are more accurate and effective.
Use AI that acts, not just assists
K:AI, which stands for Klaviyo AI, doesn’t just give you insights; it takes action. AI predicts customer behaviour like churn risk and Customer Lifetime Value (CLTV), then automatically builds the right segment, writes the copy, and sends the message on the best channel. This is an AI teammate that works for you 24/7.
Orchestrate personalisation across every channel
True personalisation is consistent everywhere. With Klaviyo, you can orchestrate AI-powered experiences across email, SMS, push notifications, and more, all from one place. AI understands how customers prefer to be contacted and automatically routes messages to the channel where they’re most likely to engage.
Continuous optimisation without manual work
Klaviyo AI continuously tests and optimises your campaigns automatically. From send times to subject lines, AI finds what works best for each customer and applies those insights across your entire program, making your marketing smarter over time.
Key features of Klaviyo’s AI marketing personalisation
| Feature | Description | Available with Klaviyo |
|---|---|---|
| Predictive analytics | Forecast customer lifetime value (CLTV), predict next order dates, and identify churn risks to proactively target customers with the right message. | ✔️ |
| AI-powered content personalisation | Automatically generate on-brand email and SMS copy, subject lines, and dynamic product recommendations tailored to each user’s history and interests. | ✔️ |
| Smart sending and channel affinity | Let AI determine the best time to send a message and the right channel (email, SMS, etc.) for each individual customer to maximise engagement. | ✔️ |
| Autonomous A/B testing | Continuously test and optimise campaign elements like copy and send times, with AI automatically sending the winning version to drive better results. | ✔️ |
| AI-assisted segmentation | Build highly specific audience segments in seconds just by describing who you want to target. AI finds the right people based on all their past actions and predicted behaviours. | ✔️ |
How to get started with AI marketing personalisation
- Connect your data: Integrate your ecommerce store and other tools with Klaviyo in minutes. The 350+ pre-built integrations start syncing your customer data immediately.
- Let AI generate insights: Klaviyo automatically analyses your data to predict customer behaviour like customer lifetime value (CLTV) and churn risk, creating a foundation for smarter targeting.
- Build your first AI-powered automation: Use a pre-built automation, like an abandoned cart or welcome series, and let Klaviyo AI personalise the content and timing for each recipient.
- Launch and let it learn: Activate your campaigns and flows. Klaviyo AI will continuously monitor performance, test variations, and optimise your marketing to get smarter over time.
Stop sending generic campaigns and start building real relationships. With Klaviyo, you can deliver the personalised experiences that customers expect and that drive sustainable growth.