K:AI, which stands for Klaviyo AI, works as your marketing teammate. Built into every part of the email creation process, Klaviyo AI uses your customer data to write compelling copy, recommend the right products, and determine when each recipient is most likely to open your emails. Because Klaviyo AI uses your data, your emails feel personal and arrive at the perfect moment.
Why it matters
Why Klaviyo
Key features
Get started
Why does AI in email marketing matter?
Leveraging AI in email marketing saves you time while improving results. Marketing teams spend hours on repetitive tasks like writing variations of the same promotional email, designing A/B tests, or manually segmenting audiences. Artificial intelligence (AI) handles this execution work, freeing you to focus on building your brand and lasting customer relationships.
AI-powered email marketing also delivers better performance. When your emails include personalised product recommendations and arrive when customers are most engaged, open rates and click-through rates improve, fortifying relationships and driving more revenue from every send.
Why choose Klaviyo for AI email marketing?
Klaviyo provides AI email marketing tools designed specifically for B2C brands. Artificial intelligence (AI) is built directly into how you create, edit, send, and measure your emails; it’s not just an add-on.
Generate content that converts
- Go from idea to campaign in minutes. Describe your promotion or goal, and Klaviyo AI generates subject lines, email copy, and complete layouts with images and buttons. All content matches your brand voice and speaks directly to your audience.
- Never face writer’s block again. Whether you’re promoting a sale announcement, product launch, or win-back message, AI helps you craft the right words for any campaign.
Optimise every send automatically
- Send at the perfect moment. Smart Send Time analyses when each customer typically opens emails and schedules delivery for maximum engagement.
- Keep emails out of spam folders. AI-powered deliverability tools monitor your sending reputation and automatically make adjustments to improve inbox placement.
Personalise with data-driven intelligence
- Use customer data you already have. Klaviyo AI is powered by your customer profiles, which capture every purchase, click, and interaction. This allows AI to create more relevant content, like smarter product recommendations.
- Target the right people instantly. Use natural language to build precise audience segments. Simply type “customers who bought skincare, but not moisturiser,” and AI builds the segment automatically.
Key features of Klaviyo’s AI for email marketing
| Feature | Description | Available with Klaviyo |
|---|---|---|
| AI-driven content generation | Describe your campaign goals and Klaviyo AI generates complete email drafts, including subject lines, copy, and layouts. Revise existing text to change tone or length instantly. | ✔️ |
| Optimised sending | Artificial intelligence (AI) determines the best send time for each subscriber with Smart Send Time. AI also protects your sender reputation to improve inbox placement. | ✔️ |
| Predictive personalisation | AI analyses customer data to power dynamic product recommendations and predict behaviours like churn risk or customer lifetime value (CLV), helping you tailor messaging. | ✔️ |
| AI-powered segmentation | Build complex audience segments using simple, conversational language. AI translates your descriptions into precise targeting rules automatically. | ✔️ |
| Image Remix | AI-powered image editor built into Klaviyo’s email editor. Use natural language prompts to swap backgrounds, adjust colours, or add elements—no external design tools needed. | ✔️ |
How to get started with AI for email marketing
- Start with a simple prompt. In the Klaviyo email editor, describe the email you want to create. Provide details about your promotion or goal, and let AI generate 3 drafts for you to choose from.
- Review and refine your content. Select the AI-generated draft that best matches your vision and make any edits needed. You maintain full control over the final message.
- Activate smart optimisation features. Turn on AI-powered features like Smart Send Time to optimise your campaign’s delivery and performance.
- Launch and learn from results. Send your campaign and track the results. Klaviyo AI learns from every interaction, making your future email marketing smarter and more effective.
Klaviyo AI for email marketing gives you the combined power of a marketer, data scientist and creative team built into your marketing workflow. Start creating smarter emails that drive real results for your business.