KLAVIYO AI
AI for SMS marketing
Send smarter texts that convert—with AI built for marketers.
What is AI for SMS marketing?
AI for SMS marketing is the application of artificial intelligence to help marketers plan, write, and optimise their text messaging programs. Instead of manually drafting every message, struggling to personalise at scale, or guessing what will resonate, AI becomes your partner in driving measurable SMS performance.
Marketers face constant challenges with SMS:
– Scaling personalisation when the channel has limited character count.
– Wasting hours writing and rewriting copy that may not land.
– Uncertainty about timing and channel mix, leading to missed opportunities.
AI solves these challenges by:
– Turning simple prompts into polished, on-brand text messages.
– Using customer data to suggest the right products, offers, and timing.
– Optimising performance automatically—so every text feels personal without requiring manual effort.
AI doesn’t replace marketers. It removes the repetitive guesswork so your team can focus on creative strategy and building authentic customer relationships at scale.
Marketers face constant challenges with SMS:
– Scaling personalisation when the channel has limited character count.
– Wasting hours writing and rewriting copy that may not land.
– Uncertainty about timing and channel mix, leading to missed opportunities.
AI solves these challenges by:
– Turning simple prompts into polished, on-brand text messages.
– Using customer data to suggest the right products, offers, and timing.
– Optimising performance automatically—so every text feels personal without requiring manual effort.
AI doesn’t replace marketers. It removes the repetitive guesswork so your team can focus on creative strategy and building authentic customer relationships at scale.
ON THIS PAGE:
Why it matters
Why Klaviyo
Key features
Get started
Why does AI for SMS marketing matter?
SMS is one of the most powerful channels for marketers: it’s direct, highly visible, and perfect for urgent or time-sensitive communication. But it’s also uniquely challenging. Space is limited, tone is personal, and customers expect every message to feel relevant.
That pressure makes it hard for brands to strike the right balance between personalisation, performance, and scale.
AI makes this possible by:
- Eliminating copywriting bottlenecks with instant, high-quality variations.
- Using predictive insights to send the right message at the right time, across the right channel.
- Testing and learning continuously—so you’re not relying on guesswork.
The result is faster execution, more confident decision-making, and SMS programs that drive real engagement and revenue.
Why choose Klaviyo for AI for SMS marketing?
Klaviyo integrates AI directly into the SMS tools you use every day, making it easy to send smarter messages without needing to be a data scientist.
Create high-converting texts in seconds
- Get started faster: Use the SMS assistant to generate on-brand copy from a simple description of your campaign. No more staring at a blank screen.
- Refine your messaging: Instantly get multiple copy variations to choose from, helping you find the perfect tone for any promotion or announcement.
Automate two-way conversations that engage
- Guide customers to purchase: Build automated SMS conversations that act like quizzes or buying guides, helping customers find the right products.
- Gather valuable data: Learn about customer preferences through interactive texts and use that data to personalise future marketing.
Optimise every send with data-driven insights
- Test what works best: Use AI-powered A/B testing to compare different messages, the use of emojis, or even SMS versus MMS to see what drives more clicks.
- Personalise every campaign: Let AI test variations of a campaign and automatically send the winning version to each subscriber for maximum impact.
Key features of Klaviyo’s AI for SMS marketing
| Feature | Description | Available with Klaviyo |
|---|---|---|
| Write SMS campaign copy instantly with SMS Assistant | Generate multiple, on-brand SMS copy options from a simple prompt. Just describe your campaign goal, and the assistant provides ready-to-use text messages. | ✔️ |
| Engage high-intent shoppers 24/7 | K:AI Customer Agent delivers natural, human-like SMS conversations that guide shoppers, answer questions, and drive sales. | ✔️ |
| Coordinate channels for maximum impact | Channel affinity helps you understand where each customer is most likely to engage—so SMS, email, push, and more work harder together instead of competing. | ✔️ |
| Grow your SMS list with better subscribers | AI-optimised forms determine the best timing to show each visitor a sign-up prompt, capturing more contacts with higher intent. | ✔️ |
| Boost engagement with personalised campaigns | Personalised campaign AI + SMS assistant automatically test message variants and send the ideal version to each subscriber—so every text feels relevant at scale. | ✔️ |
How to get started with AI for SMS marketing
- Set your campaign goal: Start in Klaviyo’s SMS campaign editor and define your audience and objectives.
- Generate on-brand copy instantly: Use the SMS assistant to turn a quick prompt into multiple message variations. Pick the best option or refine further.
- Add personalisation and automation: Enable personalised campaign AI to test variations automatically and send the right version to each subscriber. For ongoing engagement, set up K:AI Customer Agent to handle two-way conversations.
- Grow your reach strategically: Activate AI-optimised forms to capture high-value SMS subscribers at the right moment.
- Coordinate across channels: Use channel affinity to align SMS with email and push, ensuring your brand reaches each customer where they’re most likely to convert.
With K:AI, which stands for Klaviyo AI, SMS marketing becomes less about guesswork and manual effort, and more about building stronger, data-driven relationships that scale.