AI marketing optimization
Make smarter marketing decisions with AI-powered insights and automated improvements
What is AI marketing optimization?
AI marketing optimization makes marketing decisions more effective and more efficient by analyzing your customer data to find patterns, predict behavior, and surface insights that improve targeting, timing, content, and channel mix.
The most important questions in marketing have data-driven answers: Which customers are most likely to buy again? Which segments are underperforming? Where do customers drop off in their journey? With AI marketing optimization, AI handles the analysis so marketers can spend time acting on answers instead of manually building reports.
Why AI marketing optimization matters
Most marketing teams spend more time on the mechanics of sending than on the strategy behind it. Rules multiply, exceptions pile up, and by the time churn shows up in the revenue report, the moments that mattered are already behind you.
AI marketing optimization handles those decisions in the background, on every send. Each person on your list gets the message when they're most likely to read it, based on their own open history. Profiles likely to unsubscribe get filtered out before a campaign goes live, so you're not spending sends on people who were already halfway out the door. And if a customer starts showing early signs of disengagement, you know about it before they quietly disappear.
Why choose Klaviyo for AI marketing optimization?
Most AI marketing tools operate in a silo. They can draft a subject line or suggest a send time, but they can't see the full picture of who your customers are, what they've done, or what they're likely to do next.
Klaviyo is different because the AI and the data live in the same place. And when Composer, Klaviyo's AI marketing agent, spots an opportunity, it recommends a specific next step and waits for your go-ahead before acting.
Note: Composer is currently in private beta.
A foundation of real-time customer data
Klaviyo's built-in customer data platform connects data points from your storefront, marketing channels, and service interactions into a single customer profile. Browsing history, purchase data, support conversations, loyalty status, predicted churn, and much more all feed the same record, so AI recommendations reflect what each customer is actually doing.
AI that optimizes every send, automatically
Klaviyo AI handles the per-person decisions that used to eat up your team's time. Forms display optimization uses AI to find the highest-converting moment for your sign-up forms to appear. Personalized send time delivers each message when a given subscriber is most likely to engage, based on their own behavioral history. Channel affinity routes each customer to the channel where they're most likely to convert, whether that's email, SMS, WhatsApp, or push. And audience optimization automatically filters out profiles likely to unsubscribe before a campaign goes live.
An AI marketing agent that closes the optimization loop
Composer, Klaviyo’s AI marketing agent, proactively surfaces proactive recommendations based on what’s working and what’s not, without being asked. All assets are shaped by historical performance data, not generic AI best practices, so performance-based optimization is baked into every draft. With optimization features like Flow Audit, Composer can analyze your existing flows end to end for engagement at each step, drop-off points, and timing gaps, then share findings in plain language with specific recommendations.
Key features of Klaviyo's AI marketing optimization
Feature | Description | Available with Klaviyo |
|---|---|---|
Channel affinity | Automatically routes each customer to the channel where they're most likely to engage, based on their individual behavior | ✅ |
Send time optimization | Delivers each message at the moment each subscriber is most likely to engage, powered by their individual interaction history | ✅ |
Audience optimization | Automatically removes profiles likely to unsubscribe before a campaign sends, and identifies new profiles likely to convert to add to your audience | ✅ |
Forms display optimization | Shows your sign-up form at the moment it's most likely to convert | ✅ |
Performance insights (Composer) | Answers questions you ask about campaign and flow performance in plain language | ✅ |
Tactic generation (Composer) | Surfaces what's working, what isn't, and what to do next based on your actual account data, including high-impact opportunities across underperforming flows, missing segments, and untapped channels | ✅ |
Flow Audit (Composer) | Audits existing flows step by step for engagement, drop-off points, and timing gaps, then provides plain-language findings with specific recommendations | ✅ |
How to get started with Klaviyo’s AI marketing optimization
- Launch Composer. Composer is built directly inside Klaviyo. Your segments, catalog, and performance history are automatically loaded in, so it's ready to generate grounded recommendations from day one.
- Run an account audit. Ask Composer to review your full account set-up. It identifies underperforming flows, missing segments, and untapped channels, so you know where to focus first.
- Ask Composer what to do next. You can ask Composer which campaigns to prioritize this month or where customers are dropping off in a specific flow. It answers in plain language with specific recommendations, no report-pulling required.
- Audit your existing flows. Use Composer's Flow Audit to analyze your automations step by step, from engagement rates to drop-off points and timing gaps, and get specific recommendations in plain language.
- Explore other AI optimization features. Once Composer is shaping your strategy, use personalized send time, channel affinity, audience optimization, and forms display optimization so AI handles the per-send and per-subscriber decisions for you.
Ready for the predictive insights and reporting you need to make smarter decisions? Get started with Klaviyo’s AI marketing optimization today.