AI marketing insights
Understand what your customer data means, and act on it immediately
What are AI marketing insights?
AI marketing insights are patterns surfaced automatically from customer and marketing activity, without manual analysis. They answer the questions that drive day-to-day decisions, like which customers are about to churn, which segments you haven’t built yet that you should, and where people are dropping off in your flows.
The main benefit is in the speed and the specificity. Instead of pulling reports and looking for trends, you get proactive signals about what's happening and what to do next, grounded in actual customer behavior rather than aggregated benchmarks.
Why AI marketing insights matter
Most brands have a mountain of data but struggle to use it to make faster, smarter decisions. Spreadsheets and dashboards show you what already happened. AI marketing insights surface what's about to happen, so you can act on it before the moment passes.
That changes the work in 3 meaningful ways:
- Faster decisions: Insights show up in real time, not in next month's report.
- Sharper targeting: Behavioral patterns reveal segments that demographic data alone can't surface, so budget goes to the audiences most likely to convert.
Less manual analysis: AI handles the modeling, freeing analysts and marketers to focus on strategy.
Why choose Klaviyo for AI marketing insights
Klaviyo, the autonomous B2C CRM with a built-in customer data platform, builds every insight into a real-time, unified view of every customer. More complete data means more accurate AI insights.
Insights that lead directly to action
A Klaviyo insight is the start of a campaign, not the end of a report. Klaviyo’s predictive analytics analyzes historical customer data to forecast things like churn risk, predicted next order date, and predicted lifetime value, as well as when each individual subscriber is most likely to engage with your next message and on which channel. Use that information to build smarter segments, trigger more relevant flows, and make your customers feel seen, not targeted.
Audits that show you what you’re missing
Composer, Klaviyo’s AI marketing agent, does a lot more than act as your brainstorming and content generation partner. It also delivers the kind of AI marketing insights that make your job easier. With features like Flow Audit and Account Audit, Composer can analyze your existing automations and account set-up to identify high-impact opportunities you may otherwise miss.
Proactive recommendations you can act on
Need help but not sure where to start? Unlike a lot of generic AI tools, Composer doesn’t need to be asked (although it’s happy to field questions—ask about your performance in plain language, and Composer will provide a conversational response so you don’t have to waste time digging through reports). Composer surfaces trends and anomalies based on past performance, identifying what’s working, what’s not, and what you should do next.
Key features of Klaviyo's AI marketing insights
Feature | Description | Available with Klaviyo |
|---|---|---|
Predictive analytics | Forecasts future customer behavior based on when customers buy, how much they spend, and what they're interested in, so you can be proactive with your marketing | ✓ |
Flow Audit (Composer) | Analyzes existing flows end-to-end for engagement at each step, drop-off points, timing gaps, and more, then surfaces findings in plain language with specific recommendations | ✓ |
Account Audit (Composer) | Reviews your full account set-up and identifies high-impact opportunities, like underperforming flows, missing segments, and untapped channels | ✓ |
Proactive recommendations (Composer) | Surfaces what's working, what's not, and what you should do next, based on your actual data | ✓ |
Natural language performance queries (Composer) | Answers your questions about your data in plain language, based on your performance history | ✓ |
How to get started with AI marketing insights in Klaviyo
- Connect your data. Connect your ecommerce store and other tools to sync your historical and real-time customer data into Klaviyo.
- Explore predictive analytics. In Klaviyo, predictive analytics like churn risk, predicted lifetime value, and channel affinity are stored at the profile level. Use these signals to build segments, trigger flows, and show customers you know what they want before they even do.
- Ask Composer questions about your performance. Type a plain-language question about your data, and wait for Composer to surface the answer directly from your performance history. No manual reporting required.
- Get proactive recommendations about what to do next. With Flow Audit and Account Audit, Composer can review existing flows alongside your account set-up to make data-backed suggestions on what you should keep or stop doing.
Ready to build campaigns with better marketing insights? Get started with Klaviyo’s predictive analytics and Composer today.