What is an AI marketing assistant?
An AI marketing assistant handles writing copy, building audiences, and optimizing sends so marketers can focus on strategy instead of production. It takes a brief or goal, builds a complete cross-channel marketing campaign, and then, after every send, provides specific recommendations on what to change, based on what worked and what didn’t.
Why an AI marketing assistant matters
Marketers spend a lot of time writing briefs, building segments, and coordinating channels for campaigns. An AI marketing assistant gives you that time back so you can spend more time on strategy and less on production.
A few of the benefits:
- Less production, more strategy: An AI marketing assistant handles campaign creation, audience building, and channel coordination in a single session.
- Smarter sends per person: Timing, channel mix, and content are all personalized to each subscriber's behavior.
- Earlier action on performance gaps: AI flags missed opportunities before the gaps show up in your monthly review.
Why choose Klaviyo’s AI marketing assistant
Composer, Klaviyo's AI marketing agent, builds out marketing campaigns based on a prompt, brief, or idea. After every send, it gives you specific recommendations on what to change and why.
Outside of Composer, additional Klaviyo AI features run automatically, personalizing send time, audiences, channel mix, and product recommendations for each individual without any additional prompting.
Note: Composer is currently in private beta.
A complete campaign from a single brief or prompt
Composer is built directly inside Klaviyo B2C CRM, which means it works from the customer data, segments, and performance history already in your account. Give it a plain-language brief, goal, or prompt, and it builds out a marketing campaign complete with audience logic, email and text message content, timing, and channel coordination. Everything waits for for your review before going live.
Self-optimizing recommendations based on your performance
After every send, Composer analyzes what happened and gives you specific recommendations on what to change, what to keep, and why. Ask it questions about campaign and flow performance in plain language and get direct, data-grounded answers without pulling a report. Composer recommends what to run next based on what's actually working. It can also perform flow audits or account audits to let you know what opportunities you might be missing, like missed segments or untapped channels.
Your brand is already built in
Composer draws on your brand voice settings, customer segments, and product catalog from the start, so the campaigns it generates reflect your brand, not a generic template. Set your guardrails in the Knowledge Center once, and every output stays within them automatically.
Key features of Klaviyo's AI marketing assistant
Feature | Description | Available with Klaviyo |
|---|---|---|
Multi-turn conversation | Refine campaigns in follow-up messages, adjusting tone, tightening copy, or swapping channels without starting over | ✅ |
Image-to-campaign | Upload a product image and Composer builds a campaign referencing the visual, with brand-appropriate copy and audience logic | ✅ |
Performance-informed generation | Campaigns are shaped by your historical open rates, conversion patterns, and past performance, not generic AI defaults | ✅ |
How to get started with Klaviyo's AI email copy generator
To get started with Klaviyo Composer:
- Review your documentation. Make sure your brand, compliance, and content guardrails are up to date. Composer uses these as the foundation for every idea, along with your customer data and product catalog when you're using the built-in version.
- Describe your goal. Type what kind of email campaign you want in plain language, like a product launch or a seasonal promotion. Composer works from a brief, goal, or free-form idea.
- Review the campaign assets. Composer returns a complete email campaign with a subject line, on-brand copy and design, and a suggested audience and channel cadence.
- Refine with follow-up prompts. If something needs adjusting, describe the change and wait for Composer to update the output.
- Approve and launch. Review the final email campaign, make any edits in the drag-and-drop editor, and launch when you're ready.
Ready to stop spending time on production and start launching email campaigns from a single brief? Get started with Klaviyo Composer today.